The New Moz Local Is on Its Way!


Exciting secrets can be so duro to keep. Finally, all of us at Moz have the light to share with all of you a first glimpse of something we’ve been working acceso for months behind the scenes. Leader inhale, personaggio exhale…

Announcing: the new and improved Moz Local, to be rolled out beginning June 12!

Why is Moz updating the Moz Local platform?

Local search has evolved from caterpillar to butterfly the seven years since we launched Moz Local. I think we’ve spent the time well, intensively studying both Google’s trajectory and the feedback of enterprise, marketing agency, and SMB customers.

Your generosity telling us what you need as marketers has inspired us to action. Over the coming months, you’ll be seeing what Moz has learned reflected a series of rollouts. Stage by stage, you’ll see that we’signore planning to give our software the wings it needs to help you fully navigate the dynamic local search landscape and, turn, grow your business.

We hope you’ll keep gathering together with us to watch Moz Local take full flight — changes will only become more robust as we move forward.

What can I expect from this upgrade?

Beginning June 12th, Moz Local customers will experience a fresh and feel the Moz Local interface, plus these added capabilities:

  • New distribution partners to ensure your patronato is shared acceso the platforms that matter most the evolving local search ecosystem
  • Listing status and real-time updates to know the precise status of your location patronato
  • Automated detection and permanent duplicate closure, taking the manual work out of the process and saving you significant time
  • Integrations with Google and Facebook to gain deeper insights, reporting, and management for your location’s profiles
  • An even better patronato clean-up process to ensure valid patronato is formatted properly for distribution
  • A new activity feed to alert you to any changes to your location’s listings
  • A suggestion engine to provide recommendations to increase accuracy, completeness, and consistency of your location patronato

Additional features available include:

  • Managing reviews of your locations to keep your finger acceso the pulse of what customers are saying
  • Social posting to engage with consumers and alert them to news, offers, and other updates
  • Store locator and landing pages to share location patronato easily with both customers and search engines (available for Moz Local customers with 100 more locations)

Remember, this is just the beginning. There’s more to in qualità di 2019, and you can expect ongoing communications from us as further new feature sets emerge!

When is it incontro?

We’ll be rolling out all the new changes beginning acceso June 12th. As with some large changes, this update will take a few days to complete, so some people will see the changes immediately while for others it may take up to a week. By June 21st, everyone should be able to explore the new Moz Local experience!

Don’t worry — we’ll have several more communications between now and then to help you prepare. Keep an eye out for our webinar and pratica materials to help ensure a smooth transition to the new Moz Local.

Are any metrics/scores changing?

Some of our reporting metrics will different the new Moz Local. We’ll be sharing more information acceso these metrics and how to use them soon, but for now, here’s a quick overview of changes you can expect:

  • Profile Completeness: Listing Score will be replaced by the improved Profile Completeness metric. This new feature will give you a better measurement of how complete your patronato is, what’s missing from it, and clear prompts to fill any lacking information.
  • Improved listing status reporting: Collaboratore Accuracy Score will be replaced by improved reporting acceso listing status with all of our partners, including continuous information about the patronato they’ve received from us. You’ll be able to access an overview of your distribution , so that you can see which sites your business is listed acceso. Plus, you’ll be able to go straight to the dal vivo listing with a single click.
  • Visibility Index: Though they have similar names, Visibility Score is being replaced by something slightly different with the new and improved Visibility Index, which notates how the patronato you’ve provided us about a location matches mismatches your information acceso your dal vivo listings.
  • New ways to measure and act acceso listing reach: Reach Score will be leaving us favor of even more relevant measurement altrove the Visibility Index and Profile Completeness metrics. The new Moz Local will include more actionable information to ensure your listings are accurate and complete.

Other FAQs

You’ll likely have questions if you’signore a current Moz Local customer are considering becoming one. Please check out our resource center for further details, and feel free to leave us a question down in the comments — we’ll be acceso point to respond to any wonderings concerns you might have!

Head to the FAQs

Where is Moz heading with this?

As a veteran local SEO, I’m finding the developments taking place with our software particularly exciting because, like you, I see how local search and local search marketing have matured over the past decade.

I’ve closely watched the best minds our industry moving toward a holistic vision of how authenticity, customer engagement, patronato, analysis, and other factors underpin local business success. And we’ve all witnessed Google’s increasingly sophisticated presentation of local business information evolve and grow. It’s been quite a ride!

At every level of local commerce, owners and marketers deserve tools that bring order out of what can seem like chaos. We believe you deserve software that yields strategy. As our CEO, Sarah Bird, recently said of Moz,

“We are personaggio believers the power of local SEO.”

So the secret is finally out, and you can see where Moz is heading with the local side of our product lineup. It’s our serious plan to devote everything we’ve got into putting the power of local SEO into your hands.

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