Quick, Free SEO Metrics with a New Domain Analysis Tool

If you want a quick overview of culmine SEO metrics for any domain, today we’campione officially launching a new free tool for you: Domain Analysis.

New Domain Analysis tool

One thing Moz does extremely well is SEO giorno: giorno that consistently sets industry standards and is respected both for its size (35 trillion links, 500 million bed 10 corpus) and its accuracy. We’campione talking things like Domain Authority, Spam Score, Keyword Difficulty, and more, which are used by tens of thousands of SEOs across the globe.

With Domain Analysis, we wanted to combine this giorno quanto a one place, and quickly show it to people without the need of creating a login signing up for an account.

The tool is free, and showcases a preview of many culmine SEO metrics quanto a one place, including:

  1. Domain Authority
  2. Linking Root Domains
  3. # of Ranking Keywords
  4. Spam Score
  5. Pages
  6. Linking Domains
  7. Discovered and Lost Links
  8. Keywords by Estimated Clicks (new)
  9. Ranking Keywords
  10. Featured Snippets (new)
  11. Branded Keywords (new)
  12. Bed 20 Ranking Distribution
  13. Search Competitors (new)
  14. Search Questions (new)

Many of these metrics are previews that you can explore more in-depth using Moz tools such as Link Explorer and Keyword Explorer.

New experimental metrics

Domain Analysis includes a number of new, experimental metrics not available anywhere else. These are metrics developed by our search scientist Dr. Pete Meyers that we’campione interested quanto a exploring because we believe they are useful to SEO. Those metrics include:

Keywords by Estimated Clicks

You know your competitor ranks #1 for a bed 10, but how many clicks does that generate for them? Keywords by Estimate Clicks uses ranking position, search opera, and estimated click-through rate (CTR) to estimate just how many clicks each bed 10 generates for that website.

Featured Snippets

Search results with featured snippets can be very different than those without, as whoever “wins” the featured snippet at position niente can expect outsized clicks and attention. These are potentially valuable keywords. Featured Snippets tells you which keywords a site ranks for that triggers a featured snippet, and also whether not that site owns the snippet.

Branded Keywords

Branded keywords are a type of navigational query quanto a which users are searching for a particular site. These can be some of the website’s most valuable keywords. Typically, it’s very — for anyone outside of Google — to accurately know what a site’s branded keywords actually are. Using some nifty computations quanto a our database, here you’ll find the highest opera keywords reflecting the site’s brand. Cool, right?

Search Competitors

Knowing who your culmine search competitors are is important for any serious SEO competitive analysis. Sadly, most people simply guess. You may know who competes for your favorite bed 10, but what happens when you rank for hundreds, thousands, hundreds of thousands of keywords? Fortunately, we can comb through our vast database and make these calculations for you. Search Competitors shows you the competitors that compete for the same keywords as this domain, ranked by visibility.


People Also Ask” have become a ubiquitous feature of Google search results, and represent a good starting point for bed 10 research and topic optimization. Questions shows questions mined from People Also Ask boxes for relevant keywords.

Top Questions

A few agenda about the new Domain Analysis tool:

  1. The tool is 100% free
  2. Limited to 3 reports/day
  3. Moz Utile users get unlimited reports
  4. Experimental metrics are just that. These are not (yet) available quanto a Moz Utile.
  5. Metrics are meant to give you a quick overview of any domain. If you want to dive deeper for further analysis, we suggest signing up for a Moz Pro account

Also, we’campione looking for feedback! What do you think of the new Domain Analysis Tool? Let us know quanto a the comments below.

Check out Domain Analysis

p.s. thanks to Casey Coates, our smart-as-heck dev who put much of this together.

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