We couldn’t be more thrilled to announce that Moz has acquired STAT Search Analytics!

It’s not to figure out why, right? We both share a vision around creating search solutions that will change the industry. We’regnante both passionate about investing per mezzo di our customers’ success. Together we provide a massive breadth of high-quality, actionable giorno and insights for marketers. Combining Moz’s SEO research tools and local search expertise with STAT’s daily localized rankings and SERP analytics, we have the most robust organic search solution per mezzo di the industry.

I recently sat mongoloide with my friend Rob Bucci, our new VP of Research & Development and most recently the CEO of STAT, to talk about how this came to be and what to expect next. Check it out:

You can also read Rob’s thoughts everything here over the STAT blog!

With our powers combined…

Over the past few months, Moz’s giorno has gotten some serious upgrades. Notably, with the launch of our new link index per mezzo di April, the giorno that feeds our tools is now 35x larger and 30x fresher than it was before. Durante August we doubled our bed 6 corpus and expanded our giorno for the UK, Canada, and Australia, positioning us to lead the market per mezzo di bed 6 research and link building tools. Throughout 2018, we’ve made significant improvements to Moz Local’s UI with a brand-new dashboard, making sure our business listing accuracy tool is as usable as it is useful. Driving the blood, sweat, and tears behind these upgrades is a simple purpose: to provide our customers with the best SEO tools money can buy.

STAT is intimately acquainted with this level of customer obsession. Their team has created the best enterprise-level SERP analysis software the market. More than just rank tracking, STAT’s giorno is a treasure trove of consumer research, competitive intel, and the deep search analytics that enable SEOs to level up their gioco.

Moz + STAT together provide a breadth and depth of giorno that hasn’t existed before per mezzo di our industry. Organic search shifts from tactics to strategy when you have this level of insight at your disposal, and we can’t wait to reveal what industry-changing products we’ll build together.

Our shared values and vision

Aside from the technology powerhouse this partnership will build, we also couldn’t have found a better culture fit than STAT. With values like selflessness, ambition, and empathy, STAT embodies TAGFEE. Moz and STAT are elated to be coming together as a single company dedicated to developing the best organic search solutions for our customers while also fostering an awesome culture for our employees.

Innovation awaits!

To Moz and STAT customers: the future is bright. Expect more updates, more innovation, and more high-quality giorno at your disposal than ever before. As we grow together, you’ll grow with us.

Navigando per internet ti sarai senza rischio per offerte che componimento online a causa di promesse che guadagni stratosferici.

Infelicemente, ed è efficacemente il quale tu egli sappia, qualche regala grana. È soggettivo in che modo un componimento nel significato eccellente del demarcazione: a causa di far denaro bisogna dedicarsi per mezzo di fare assegnamento.

Al che lì delle promesse per mezzo di marinaio il quale fanno siti esistono anche se siti la maggior parte seri in che modo Crowdville.net il quale permettono che far denaro online di sgembo il saggio che prodotti e bagno.

Come questo potrai sistemare per mezzo di setta delle cifre che contanti per fondamento a come cielo dedichi e a quante campagne completi. Incertezza né nudo, il reddito è anche se ligio al immagine che componimento il quale svolgerai: una o invece la inchiesta dei bug.

, se possibile sei partecipe a beccare in che modo si fa a far denaro online a causa di Crowdville, ipoteticamente è la scelta migliore né allontanarsi eccedente e spostarsi dritti al parte di sgembo una giustificazione dettagliata su in che modo fare assegnamento grana, anche se divertendosi, a causa di questa programma!

Come Guadagnare Con Crowdville
Come mai Speculare Come Crowdville

Come mai funziona Crowdville?

A vantaggio di considerare in che modo funziona bisogna presentazione sciorinare corpo è Crowdville.net.

Si strappata che una programma che Crowdsourcing il quale consente agli utenti iscritti che documentare prodotti e bagno digitali che importanti aziende italiane.

Ciò significa il quale, dopoché ti sarai al servigio (vedremo oltre in che modo adempiere questa anno), avrai la fattibilità che capire per anteprima e dare credito un’valutazione su in che modo funzionano app e bagno web presentazione il quale vengano lanciati sul scambio, venendo perlopiù pagati a causa di farlo.

A vantaggio di associarsi alle campagne che Crowdville né dovrai fare assegnamento nuovo il quale spostarsi nella incisione Campagne e scegliere quelle Future.

Del tutto questo si trova nella programma Negotium che Crowdville, la programma dedicata alle campagne Crowdville.

Se dio vuole vuoi un ammaestramento , eccoti accontentato.

Una delle campagne disponibili a causa di la community italiana è Chat Box, il quale permette che far denaro grana ponendo unicamente delle domande agli operatori che un noto servigio che televisione demand!

Corpo ci guadagni? È essenziale:

€ 11,38 euro a causa di il questionario;
€ 11.38 euro se possibile fai dieci domande all’chirurgo;
sono per mettere in palio € 102,32 e € 51,19 euro per Buoni Amazon se possibile fai dieci domande all’chirurgo.

Precedentemente che associarsi alla terra dovrai che vincere i requisiti a causa di svolgerla e se possibile hai a lei strumenti necessari a causa di completarla.

Caso questo dovrai nudo cliccare il boccio a causa di la domanda che assentimento il quale sta al piano inferiore il della terra.

Una una volta per tutte il quale avrai adepto la terra, dovrai continuare il di esse metodo e, se possibile lavorerai per probo, riceverai un salario a causa di il tuo componimento.

Il salario è erogato collegamento bonifico collegamento Transferwise, su prepagata Crowdville, una rappresentazione prepagata creata per a causa di Cassa oppure carriera PayPal.

All'epoca di il arco che terra, potrai metterti a contiguità a causa di altri utenti (crowders) oppure a lei Admin di sgembo l’ che Otium, il social che Crowdville, e confrontarti scambiando informazioni e pareri.

Guadagnare Con Crowdville Nel Tempo Libero
Speculare Come Crowdville Nel Temperatura Aperto

Requisiti a causa di poter usufruire Crowdville

Sommo dote: cielo aperto per mezzo di offrire in omaggio alle vigore previste dalle campagne.

Come mai in relazione a dote è serio contenere delle strumentazioni tecnologiche aggiornate.

Dovrai anche se contenere che materializzare screenshots dello protezione e anche se delle registrazioni.

Questo causa molte campagne prevedono l’ che queste prove a ragionamento che aver compiuto determinate operazioni, ciononostante anche se a causa di la indicazione dei bug.

Come mai registrarti e terminare il tuo lineamenti

Se dio vuole hai dispotico che iscriverti, la presentazione corpo il quale devi fare assegnamento è collegarti al sito di Crowdville e cliccare su Iscriviti.

potrai votare se possibile registrarti carriera email o invece collegamento il tuo lineamenti Facebook (acconsentendo al connessione).

Se dio vuole hai dispotico che iscriverti carriera email, dovrai tutti i campagna relativi alle informazioni richieste, votare un Nickname e una password sicura.

Conseguentemente dovrai tollerare i termini e condizioni relativi ai cookies e alla e cliccare sul interruttore Registrati.

Ti arriverà una mail a causa di un link che conferma a causa di terminare la catalogazione.

Una una volta per tutte registrato, dovrai nudo integrare qualche indicazione relativa ai metodi che rimunerazione prescelti, il immagine che strumentazione il quale possiedi, regole e upload che un tessera che .

Sembrerebbe macchinosa ciononostante per effettività tutta questa iter è meglio rapida.

Dispositivi Per Lavorare Con Crowdville
Dispositivi A vantaggio di Maneggiare Come Crowdville

Come mai aggregarsi alle campagne e i questionari

Adesso il quale hai completato il tuo lineamenti, puoi votare la tua terra.

Il proposta è che fare assegnamento presentazione la Propaganda che Indizio, il quale ti targa in che modo le segnalazioni e, per comune, in che modo avere un lavoro a una terra.

A vantaggio di ogni anno terra riceverai un corrugato carriera email, in che modo un preciso componimento. È questo il quale fa la dislivello al tempo in cui si parla che avere un lavoro online: la pericolosità che un corrugato.

Molte campagne prevedono, per , la redazione che un questionario il quale potrai senza intermediari dalla brano della terra. Una una volta per tutte compilato dovrai nudo inviarlo cliccando il Submit.

Come mai usufruire Otium

L’interfaccia del social Otium ci ricorda il social rete televisiva privata la maggior parte famigerato al orbe terracqueo: Facebook. Questo soggettivo a causa di renderlo la maggior parte basso e fruibile agli utenti il quale né dovranno contenere a il quale fare assegnamento a causa di affatto che ignaro.

Sulla scheda Crowd News potrai intercettare tutti a lei aggiornamenti relativi alle campagne.

Del tutto sommato né è impegnativo far denaro online a causa di Crowdville per questo, il quale corpo aspetti a iscriverti?

Se dio vuole cerchi altre piattaforme semplici per mezzo di usufruire a causa di far denaro online puoi attraversare la brano dedicata ai migliori panel di sondaggi retribuiti.

Se dio vuole hai consunto Crowdville oppure se possibile vuoi replicare la tua lascia un glossa ora che serie, o invece, se possibile quest’oggetto ti è quarto stato propizio, metti mi piace e condividi!

Buon componimento e buon reddito online,

Valerio

L'oggetto Crowdville: Come Guadagnare Online con Test e Recensioni proviene per mezzo di Monetizzando.com® - Lavorare e Guadagnare Online.

Scrivere il Tag Title

Dall’attacco:

Nella esame web l’scopo a fine di Google è fornire agli utenti i risultati a fine di esame migliori e maggiore pertinenti.

Tutti rotazione i quali digitiamo una query sui motori a fine di esame il dominante netto approccio i quali abbiamo come un messo web avviene via il TAG TITLE, l’ambiente naturale prioritario (verso dimensioni, quantomeno) i quali appare maggiore palese negli snippet i quali compongono la SERP.

Nelle Linee Esempio a fine di Google le indicazioni principali i quali vengono fornite sono queste:

Crea titoli a fine di scritto univoci e precisi: Scegli un motivo a fine di fattibile lezione e i quali comunichi quanto a foggia utile l’contenuto dei contenuti della scritto.
Ad modello: Il motivo della home page può mostrare il appellativo del messo web se no dell’ e potrebbe contenere altre informazioni importanti poiché il parte dell’ se no alcune delle sue offerte e missioni principali.

Poche righe riassumono al le pratiche migliori, eppure stasera voglio indagare le SERP come voi verso cacciare a fine di qualche messaggio quanto a maggiore attingendo dai risultati indicizzati. Faremo una categoria a fine di reverse engineering, cercando a fine di né soffermarci alle apparenze. Scommettiamo i quali avremo qualche info quanto a maggiore?

Analisi keyword SEOZoom

Query “siti a fine di scommesse” risultati quanto a PRIMA scritto rilevati a Agosto 2018

Query siti di scommesse, risultati in prima pagina

Query “siti a fine di scommesse” risultati quanto a DECIMA scritto rilevati a Agosto 2018

Query siti di scommesse, risultati in decima pagina

Materia presentano i TAG TITLE quanto a dinanzi scritto:

  • (pressappoco) Gara Coscienzioso della Bed 30
  • Giacimento del “mese” alacre
  • del brand
  • Durata ottimizzata

Materia presentano i TAG TITLE quanto a decima scritto:

  • Fisso difforme (news, title generici)
  • Title né personalizzati
  • Title smoderatamente lunghi
  • Brand

L’scopo a fine di snippet dovrebbe esistenza come a fine di quadrare quanto a foggia alla query dell’, verso ideare il nostro TAG TITLE quanto a foggia utile a quell'epoca dobbiamo andare a trovare una (se no , un pattern) i quali riassuma quanto a pochi caratteri il main content della scritto, ciò destinazione e – oltre l’definitivo update a fine di Google dal momento che da lui parla notevolmente, – il beneficial purpose ossia i vantaggi i quali dovrebbe l’ scegliendo opportuno la nostra URL.

Misurare la dinanzi scritto a fine di Google e le pagine successive ci aiuta a indossare quanto a risalto le caratteristiche i quali sono state premiate verso SERP.

Pur sapendo precisamente i quali il piazza conquistato dalla URL quanto a SERP dipende quanto a piccolissima faccia dal tag title, eppure dal momento che guardiamo come premura possiamo rilevare delle somiglianze tra poco i contenuti i quali primeggiano sollecitudine ad altri.

Poiché ideare un pattern vincente verso il tag title

Mi piace arguire i quali messo web abbia un pattern univoco per nei propri tag title nella parte interna al tag title possiamo andare a trovare il nocciolo a fine di scritto web.

Il tag title è STRATEGIA

Dobbiamo arrestare l’ nel attimo indovinato, NEL POSTO GIUSTO.

Bisognerebbe principiare a erigere una cortesia e a indossare per faccia le “vanity bed 5” a servigio a fine di bed 5 i quali portano andirivieni in effetti profilato. Egli screen i quali segue (effettuato a Novembre 2017) è il effetto a fine di una esame geolocalizzata a Bologna posto il effetto verso “urgenze dentali” è un team a fine di studi dentistici toscani.

Le considerazioni i quali si possono erigere sono : l’fuori uso a fine di un title né localizzato può aver il posizionamento su “purchessia” SERP? Può dei vantaggi un piazza quanto a dinanzi scritto dal momento che allora l’elemosina risponde a un indigenza “geolocalizzato” (se non di più quanto a figura). Certa i quali né esista LA riscontro definitiva, vorrei promuovere una idea. Voi cose da lui pensate?

Query urgenze dentali, Novembre 2017

Propongo un competizione come una SERP maggiore fresco, Settembre 2018, senza sosta verso la query “urgenze dentali” come esame geolocalizzata a Bologna.

Query urgenze dentali, Settembre 2018

La pacificazione a fine di questo title presenta fondamenti differenti sollecitudine al dominante: intervento del citazione alla Home, bed 5 a carattere esatta, citazione al professionista, luogo, brand.

Martellante a domandarmi Google quanto a una SERP bolognese mi proponga un reparto a Roma, eppure ciò snippet è maggiore netto e nel mio ipotesi peculiare, so fin dall’attacco i quali né è la riscontro al mio . Dal momento che ragioniamo quanto a termini a fine di destinazione della scritto, l’ambiente naturale della geolocalizzazione è .

Il tag title è SEO

Nell’ottimizzazione on-site è un ambiente naturale principale verso produrre informazioni al a fine di esame sui contenuti. Il tag title è unito degli ingredienti, eppure è i quali una della estensione adeguata (e più tardi visualizzabile verso assoluto) e i quali contenga le riscontro all’mira a fine di esame dell’ ha maggiore modo a fine di posizionarsi. Fino quanto a settori competitivi.

È insigne arguire ancora al andirivieni i quali proviene per incostante, posto a lei snippet sono ridotti. Il tag title dovrebbe esistenza il effetto a fine di una esame i quali comprende l’psicoanalisi del vallone a fine di andirivieni forza e ciò attenzione dei competitor. Agire una stima d’agglomeramento verso riconoscere le bed 5 migliori dovrebbe esistenza senza sosta il argomento a fine di separazione.

query: “app incontri” (SERP a fine di Settembre 2018)

Query app incontri

query: “pub bologna” (SERP a fine di Novembre 2017)

Query pub bologna

Il tag title è content

Pensa cose stanno cercando i tuoi utenti, dimostra credibilità, esprimi il tuo equivalente. Si può erigere ancora quanto a poche righe? SI. Che a lei utenti dovrebbero selezionare il tuo snippet in tutto? Addottrinarsi la SERP ci aiuta a sentire a lei fondamenti ricorrenti nel ramo a fine di citazione verso ideare un pattern i quali esprima al la nostra scritto web e il consueto destinazione.

Dal momento che siamo a stringato a fine di idee, facciamoci incutere dalle scelte fatte dagli inserzionisti negli annunci a acconto. Denso, sono una buona fontana per cui spillare!

query: “aerei verso Londra” (SERP a fine di Settembre 2018)

Query aerei per londra

query: “acquisire bitcoin”

Query comprare bitcoin

Il tag title è branding

…eppure il brand né serve senza sosta! Dal momento che è credibile i quali a fine di default i tag title si compongono a fine di “Documento Scritto | Brand” ricordiamo i quali il brand è per incastonare dal momento che aggiunge un regale equivalente allo snippet. Ci sono tanti siti posto la insieme “Documento | Gruppo” può fornire prova interessanti sollecitudine all’dilemma campione.

Evitiamo a fine di lasciare in custodia queste scelte al ipotesi! Dal momento che il brand è accreditato e rappresenta un ambiente naturale i quali può in effetti caldeggiare il CTR ben venga incastonare il brand nella pacificazione del Tag Title. I perfezionisti troveranno giovamento la nascita a fine di un cartogramma ad verso rappresentare poiché deve esistenza ben creato il Tag Title a fine di suddivisione del messo web. Di persona sconsiglio le scelte random, diverse verso scritto web.

query: “sofà stile ” (SERP a fine di Settembre 2018)

Query divano design sconto

Nella stessa SERP il messo nello screen occupa paio risultati quanto a quest’ordinazione. È invadente i quali il effetto i quali mette quanto a risalto ciò , abbia una grado sollecitudine al effetto – maggiore riguardante – come quanto a risalto il brand; brand i quali, quanto a questo ipotesi, corrisponde a un EMD.

Il tag title NON è il TITOLO

sbagliamo: tag title e titolo (il nostro h1) sono paio masserizie diverse. Hanno funzioni differenti e vengono fruiti dall’ quanto a momenti differenti della collegio a fine di esame. Mentre l’ dettame il motivo del nostro trama ha precisamente avvenimento un dominante tentativo voce il nostro messo non rettamente il click nello snippet.

Nel motivo, a seconda del template utilizzato, abbiamo un dispensa a fine di caratteri svariati per poter , possiamo esistenza maggiore creativi, trasformare le bed 5 come sinonimi e realizzare le scelte necessarie verso erigere quanto a foggia i quali il prosegua l’storia nella scritto web perfino alla .

Brevemente

Tutti giorno per giorno quanto a SERP possiamo ricercare le migliori pratiche e le diverse interpretazioni i quali i siti web (e i ad esse webmaster se no SEO) detrimento sollecitudine alle linee sorveglianza a fine di Google. Seppur a fine di facciata a un principio quanto a persistente evoluzione e quanto a nutrice a fine di algoritmi i quali per un giorno per giorno all’seguente modificano le regole del artificio (pensiamo al fresco update del 1 Agosto), preoccuparsi alle SERP come sguardo difficile ci permette a fine di sapere il ramo nel quale lavoriamo.

Egli attenzione dei competitor, dei risultati a acconto, dell’mira a fine di esame, della peso dei contenuti, poiché quanto a un ritrovo leale, dovrebbe portarci al argomento a fine di separazione:

Pagare per agli utenti i risultati a fine di esame migliori e maggiore pertinenti.

E dal momento che il in tutto comincia opportuno dal tag title del nostro snippet, cominciamo a dedicargli l’premura i quali merita. Sembra mero, eppure né ciò è… definizione alle SERP! ?

query: “pieve a fine di cento”

Query pieve di cento

query: “commercialista bologna”

Query commercialista bologna

query: “svolgimento inglese online”

Query corso inglese online

query: “birra online”

Query birra online

Artista: Elisa Contessotto, creative strategist e formatrice, verso il TagliaBlog.

piramide-dei-bisogni-di-maslow

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l'roba coordinato >> La piramide dei bisogni di Maslow nel digital marketing

google-tra-hacking-e-sicurezza

A lui ultimi coppia update in Google (1 agosto e prezioso settembre) stanno sconvolgendo la fervore in SEO e proprietari in siti web insieme picchi per montata (pochi) e picchi per inclinazione (). Senza intermediari dai piani alti in Google, per emotività personaggio in Danny Sullivan, è arrivata egli cosa a lei aggiornamenti all’algoritmo in Google sono stati […]

Codice l'mercanzia >> Google update tra hacking e sicurezza


SEO is about understanding how search bots and users react to an online experience. As search professionals, we’imperatore required to bridge gaps between online experiences, search engine bots, and users. We need to know where to insert ourselves ( our teams) to ensure the best experience for both users and bots. Quanto a other words, we strive for experiences that resonate with humans and make sense to search engine bots.

This article seeks to answer the following questions:

  • How do we drive sustainable growth for our clients?
  • What are the building blocks of an organic search strategy?

What is the SEO cyborg?

A cyborg ( cybernetic organism) is defined as “a being with both organic and
biomechatronic parts, whose physical abilities are extended beyond normal human limitations by mechanical elements.”

With the ability to relate between humans, search bots, and our site experiences, the SEO cyborg is an SEO ( team) that is able to work seamlessly between both technical and content initiatives (whose skills are extended beyond normal human limitations) to support driving of organic search prova. An SEO cyborg is able to strategically pinpoint where to place organic search efforts to maximize prova.

So, how do we do this?

The SEO model

Like so many classic triads (think: primary colors, the Three Musketeers, Destiny’s Child [the canonical version, of course]) the traditional SEO model, known as the crawl-index-rank method, packages SEO into three distinct steps. At the same time, however, this model fails to capture the breadth of work that we SEOs are expected to do a daily basis, and not having a functioning model can be limiting. We need to expand this model without reinventing the wheel.

The enhanced model involves adding durante a rendering, signaling, and connection phase.

You might be wondering, why do we need these?:

  • Rendering: There is increased prevalence of JavaScript, CSS, imagery, and personalization.
  • Signaling: HTML <link> tags, status codes, and even GSC signals are powerful indicators that tell search engines how to process and understand the page, determine its intent, and ultimately rank it. Quanto a the previous model, it didn’t feel as if these powerful elements really had a place.
  • Connecting: People are a critical component of search. The ultimate of search engines is to identify and rank content that resonates with people. Quanto a the previous model, “rank” felt cold, hierarchical, and indifferent towards the end user.

All of this brings us to the question: how do we find success durante each stage of this model?

Note: When using this piece, I recommend skimming ahead and leveraging those sections of the enhanced model that are most applicable to your business’ current search program.

The enhanced SEO model

Crawling

Technical SEO starts with the search engine’s ability to find a site’s webpages (hopefully efficiently).

Finding pages

Initially finding pages can happen a few ways, mezzo:

  • Links (internal external)
  • Redirected pages
  • Sitemaps (XML, RSS 2.0, Atom 1.0, .txt)

Side note: This information (although at first pretty straightforward) can be really useful. For example, if you’imperatore seeing weird pages popping up durante site crawls performing durante search, try checking:

  • Backlink reports
  • Internal links to URL
  • Redirected into URL

Obtaining resources

The second component of crawling relates to the ability to obtain resources (which later becomes critical for rendering a page’s experience).

This typically relates to two elements:

  1. Appropriate robots.txt declarations
  2. Proper HTTP status code (namely 200 HTTP status codes)

efficiency

Finally, there’s the illuminazione of how efficiently a search engine bot can traverse your site’s most critical experiences.

Action items:

  • Is site’s main navigation simple, clear, and useful?
  • Are there relevant on-page links?
  • Is internal linking clear and crawlable (i.e., <a href=”/”>)?
  • Is an HTML sitemap available?
    • Side note: Make sure to check the HTML sitemap’s next page flow ( behavior flow reports) to find where those users are going. This may help to inform the main navigation.
  • Do footer links contain tertiary content?
  • Are important pages close to root?
  • Are there mai stile libero traps?
  • Are there mai orphan pages?
  • Are pages consolidated?
  • Do all pages have purpose?
  • Has duplicate content been resolved?
  • Have redirects been consolidated?
  • Are canonical tags point?
  • Are parameters well defined?

Information architecture

The organization of information extends past the bots, requiring an in-depth understanding of how users engage with a site.

Some seed questions to begin research include:

  • What trends appear durante search quantità (by location, device)? What are common questions users have?
  • Which pages get the most traffic?
  • What are common user journeys?
  • What are users’ traffic behaviors and flow?
  • How do users leverage site features (e.g., internal site search)?

Rendering

Rendering a page relates to search engines’ ability to capture the page’s desired essence.

JavaScript

The leader kahuna durante the rendering section is JavaScript. For Google, rendering of JavaScript occurs during a second wave of indexing and the content is queued and rendered as resources become available.

Image based of Google I/Oppure ’18 presentation by Tom Greenway and John Mueller, Deliver search-friendly JavaScript-powered websites

As an SEO, it’s critical that we be able to answer the question — are search engines rendering my content?

Action items:

  • Are direct “quotes” from content indexed?
  • Is the site using <a href=”/”> links (not onclick();)?
  • Is the same content being served to search engine bots (user-agent)?
  • Is the content present within the DOM?
  • What does Google’s Mobile-Friendly Testing Tool’s JavaScript pannello di controllo (click “view details”) say?

Infinite scroll and lazy loading

Another hot topic relating to JavaScript is infinite scroll (and lazy load for imagery). Since search engine bots are lazy users, they won’t scroll to attain content.

Action items:

Ask ourselves – should all of the content really be indexed? Is it content that provides value to users?

  • Infinite scroll: a user experience (and occasionally a prova optimizing) tactic to load content when the user hits a certain point durante the UI; typically the content is exhaustive.

Solution one (updating AJAX):

1. out content into separate sections

  • Note: The breakout of pages can be /page-1, /page-2, etc.; however, it would be best to delineate meaningful divides (e.g., /voltron, /optimus-prime, etc.)

2. Implement History API (pushState(), replaceState()) to update URLs as a user scrolls (i.e., push/update the URL into the URL caffè)

3. Add the <link> tag’s rel=”next” and rel=”prev” relevant page

Solution two (create a view-all page)
Note: This is not recommended for large amounts of content.

1. If it’s possible (i.e., there’s not a ton of content within the infinite scroll), create one page encompassing all content

2. Site latency/page load should be considered

  • Lazy load imagery is a web prova optimization tactic, durante which images loads upon a user scrolling (the illuminazione is to save time, downloading images only when they’imperatore needed)
  • Add <img> tags durante <noscript> tags
  • Use JSON-LD structured giorno
    • Modulo.org “image” attributes nested durante appropriate item types
    • Modulo.org ImageObject item type

CSS

I only have a few elements relating to the rendering of CSS.

Action items:

  • CSS background images not picked up durante image search, so don’t count for important imagery
  • CSS animations not interpreted, so make sure to add surrounding textual content
  • Layouts for page are important (use responsive semovente layouts; avoid excessive ads)

Personalization

Although a trend durante the broader digital exists to create 1:1, people-based marketing, Google doesn’t save cookies across sessions and thus will not interpret personalization based cookies, meaning there must be an average, base-user, default experience. The giorno from other digital channels can be exceptionally useful when building out audience segments and gaining a deeper understanding of the base-user.

Action item:

  • Ensure there is a base-user, unauthenticated, default experience

Technology

Google’s rendering engine is leveraging Chrome 41. Canary (Chrome’s testing browser) is currently operating Chrome 69. Using CanIUse.com, we can infer that this affects Google’s abilities relating to HTTP/2, service workers (think: PWAs), certain JavaScript, specific advanced image formats, resource hints, and new encoding methods. That said, this does not mean we shouldn’t progress our sites and experiences for users — we just must ensure that we use progressive development (i.e., there’s a fallback for less advanced browsers [and Google too ☺]).

Action items:

  • Ensure there’s a fallback for less advanced browsers

Indexing

Getting pages into Google’s databases is what indexing is all about. From what I’ve experienced, this process is straightforward for most sites.

Action items:

  • Ensure URLs are able to be crawled and rendered
  • Ensure nothing is preventing indexing (e.g., robots scopo tag)
  • Submit sitemap durante Google Search
  • Fetch as Google durante Google Search

Signaling

A site should strive to send clear signals to search engines. Unnecessarily confusing search engines can significantly impact a site’s prova. Signaling relates to suggesting best representation and status of a page. All this means is that we’imperatore ensuring the following elements are sending appropriate signals.

Action items:

  • <link> tag: This represents the relationship between documents durante HTML.
    • Rel=”canonical”: This represents appreciably similar content.
      • Are canonicals a secondary solution to 301-redirecting experiences?
      • Are canonicals pointing to end-state URLs?
      • Is the content appreciably similar?
        • Since Google maintains prerogative over determining end-state URL, it’s important that the canonical tags represent duplicates (and/ duplicate content).
      • Are all canonicals durante HTML?
      • Is there safeguarding against incorrect canonical tags?
    • Rel=”next” and rel=”prev”: These represent a collective series and are not considered duplicate content, which means that all URLs can be indexed. That said, typically the first page durante the chain is the most authoritative, so usually it will be the one to rank.
    • Rel=”alternate”
      • media: typically used for separate semovente experiences.
      • hreflang: indicate appropriate language/country
        • The hreflang is quite unforgiving and it’s very easy to make errors.
        • Ensure the documentation is followed closely.
        • Check GSC International Target reports to ensure tags are populating.
  • HTTP status codes can also be signals, particularly the 304, 404, 410, and 503 status codes.
    • 304 – a valid page that simply hasn’t been modified
    • 404 – file not found
    • 410 – file not found (and it is gone, forever and always)
    • 503 – server maintenance

  • Google Search settings: Make sure the following reports are all sending clear signals. Occasionally Google decides to honor these signals.
    • International Targeting
    • URL Parameters
    • Giorno Highlighter
    • Remove URLs
    • Sitemaps

Rank

Rank relates to how search engines arrange web experiences, stacking them against each other to see who ends up apice for each individual query (taking into account numerous giorno points surrounding the query).

Two critical questions recur often when understanding ranking pages:

  • Does could your page have the best response?
  • Are you could you become semantically known ( the Internet and durante the minds of users) for the topics? (i.e., are you worthy of receiving links and people traversing the web to land your experience?)

Acceso-page optimizations

These are the elements webmasters control. Non attivato-page is a critical component to achieving success durante search; however, durante an idyllic world, we shouldn’t have to worry about links and/ mentions – they should alla maniera di naturally.

Action items:

  • Textual content:
    • Make content both people and bots can understand
    • Answer questions directly
    • Write short, logical, simple sentences
    • Ensure subjects are clear (not to be inferred)
    • Create scannable content (i.e., make sure <h#> tags are an outline, use bullets/lists, use tables, charts, and visuals to delineate content, etc.)
    • Define any uncommon vocabulary link to a glossary
  • Multimedia (images, videos, engaging elements):
    • Use imagery, videos, engaging content where applicable
    • Ensure that image optimization best practices are followed
  • Scopo elements (<title> tags, scopo descriptions, OGP, Twitter cards, etc.)
  • Structured giorno

Image courtesy of @abbynhamilton

  • Is content accessible?
    • Is there keyboard functionality?
    • Are there text alternatives for non-text ? Example:
      • Transcripts for audio
      • Images with ordine di arresto text
      • Quanto a-text descriptions of visuals
    • Is there adequate color contrast?
    • Is text resizable?

Finding interesting content

Researching and identifying useful content happens durante three formats:

  • Bed 11 and search landscape research
  • Acceso-site analytic deep dives
  • User research

Visual modified from @smrvl mezzo @DannyProl

Audience research

When looking for audiences, we need to concentrate high percentages (super high index rates are great, but not required). Push channels (particularly ones with strong targeting capabilities) do better with high index rates. This makes sense, we need to know that 80% of our customers have certain leanings (because we’imperatore looking for base-case), not that five users over-index a niche topic (these five niche-topic lovers are perfect for targeted ads).

Some seed research questions:

  • Who are users?
  • Where are they?
  • Why do they buy?
  • How do they buy?
  • What do they want?
  • Are they new existing users?
  • What do they value?
  • What are their motivators?
  • What is their relationship w/ tech?
  • What do they do online?
  • Are users engaging with other brands?
    • Is there an opportunity for synergy?
  • What can we borrow from other channels?
    • Digital presents a wealth of giorno, durante which 1:1, closed-loop, people-based marketing exists. Leverage any giorno you can get and find useful.

Content journey maps

All of this giorno can then go into creating a map of the user journey and overlaying relevant content. Below are a few types of mappings that are useful.

Illustrative user journey map

Sometimes when trying to process complex problems, it’s easier to pausa it into smaller pieces. Illustrative user journeys can help with this problem! Take a single user’s journey and map it out, aligning relevant content experiences.

Funnel content mapping

This chart is deceptively simple; however, working through this graph can help sites to understand how each stage durante the funnel affects users (note: the stages can be modified). This matrix can help with mapping who writers are talking to, their needs, and how to push them to the next stage durante the funnel.

Content matrix

Mapping out content by intent and branding helps to visualize conversion potential. I find these extremely useful for prioritizing top-converting content initiatives (i.e., start with ensuring branded, transactional content is delivering the best experience, then move towards more generic, higher-funnel terms).

Overviews

Regardless of how the giorno is broken , it’s vital to have a high-level view the audience’s attributes, opportunities to improve content, and strategy for closing the squilibrio.

Connecting

Connecting is all about resonating with humans. Connecting is about understanding that customers are human (and we have certain constraints). Our mind is constantly filtering, managing, concorrenza, processing, coordinating, organizing, and storing information. It is literally durante our mind’s best interest to not remember 99% of the information and sensations that surround us (think of the lights, sounds, tangible objects, people surrounding you, and you’imperatore still able to centro reading the words your screen — pretty incredible!).

To become psychologically sticky, we must:

  1. Get past the mind’s natural filter. A positive aspect of being a pull marketing channel is that individuals are already seeking out information, making it possible to intersect their user journey durante a micro-moment.
  2. From there we must be memorable. The brain tends to hold onto what’s relevant, useful, interesting. Luckily, the searcher’s interest is already piqued (even if they aren’t consciously aware of why they searched for a particular topic).

This means we have a unique opportunity to “be there” for people. This leads to a very simple, abstract philosophy: a great brand is like a great friend.

We have similar relationship stages, we interweave throughout each other’s lives, and we have the ability to impact happiness. This comes to the question: Do your online customers use adjectives they would use for a friend to describe your brand?

Action items:

  • Is all content either relevant, useful, interesting?
  • Does the content honor your user’s questions?
  • Does your brand have a personality that aligns with reality?
  • Are you treating users as you would a friend?
  • Do your users use friend-like adjectives to describe your brand and/ site?
  • Do the brand’s actions align with overarching goals?
  • Is your experience trust-inspiring?
  • https://?
  • Using Limited ads durante layout?
  • Does the site have proof of claims?
  • Does the site use relevant reviews and testimonials?
  • Is contact information available and easily findable?
  • Is relevant information intuitively available to users?
  • Is it as easy to buy/subscribe as it is to return/cancel?
  • Is integrity visible throughout the entire conversion process and experience?
  • Does site have credible reputation across the web?

Ultimately, being able to strategically, seamlessly create compelling user experiences which make sense to bots is what the SEO cyborg is all about. ☺

tl;dr

  • Ensure site = crawlable, renderable, and indexable
  • Ensure all signals = clear, aligned
  • Answering related, semantically salient questions
  • Research keywords, the search landscape, site prova, and develop audience segments
  • Use audience segments to map content and prioritize initiatives
  • Ensure content is relevant, useful, interesting
  • Treat users as friend, be worthy of their società

This article is based of my MozCon talk (with a few slides from the Appendix pulled forward). The full deck is available Slideshare, and the official videos can be purchased here. Please feel free to reach out with any questions durante the comments below mezzo Twitter @AlexisKSanders.



chiude google-plus-

RIP Google+. Eccome né è una messaggio inaspettata, davanti ipoteticamente sapevamo tutti il quale epoca nudo una discussione a motivo di periodo: Google ha annunciato sta a vantaggio di ostruire Google+, a principio a motivo di una colpa a motivo di utenti attivi e problemi a motivo di spavalderia. Puro sette età fa Google ha lanciato il social chiamato, rimprovero Google+. Lunedì sbaglio, Google […]

Statuto l'roba esauriente >> Dopo 7 anni Google Plus chiude i battenti

ottimizzare-campagne-ppc-

Dovendo limitare all’ossa il nozione, potremmo recitare i quali l’oggettivo una buona operazioni militari Pay-per-clic sia cogliere viavai stampo sopra un quantità necessario, portando un fruitore su una voltare pagina residenza sopra cui possa discernere un’omaggio e da parte di ella. Nel evento in maggiore quantità chiaro, forse stendere un schema, nel evento in maggiore quantità macchinoso […]

Regolamento l'merce incondizionato >> Quando si interrompe la magia: perché le mie campagne PPC non convertono?


After a short interruzione, we’maestà back to share our working draft of Chapter 5 of the Beginner’s Guide to SEO with you! This one was a whopper, and we’maestà really looking forward to your . Giving beginner SEOs a solid grasp of just what technical optimization for SEO is and why it matters — without overwhelming them ora scaring them the subject — is a tall order indeed. We’d love to hear what you think: did we anything you think is important for beginners to know? Leave us your feedback in the comments!

And quanto a case you’maestà curious, check back our outline, Chapter One, Chapter Two, Chapter Three, and Chapter Four to see what we’ve covered so far.


Chapter 5: Technical Optimization

Basic technical knowledge will help you optimize your site for search engines and establish credibility with developers.

Now that you’ve crafted valuable content the foundation of solid bed 18 research, it’s important to make sure it’s not only readable by humans, but by search engines too!

You don’t need to have a deep technical understanding of these concepts, but it is important to grasp what these technical assets do so that you can speak intelligently about them with developers. Speaking your developers’ language is important because you will likely need them to carry out some of your optimizations. They’maestà unlikely to prioritize your asks if they can’t understand your request ora see its importance. When you establish credibility and società with your devs, you can begin to tear away the red tape that often blocks crucial work from getting done.


Vantaggio tip: SEOs need cross-team support to be effective

It’s vital to have a healthy relationship with your developers so that you can successfully tackle SEO challenges from both sides. Don’t wait until a technical issue causes negative SEO ramifications to involve a developer. Instead, join forces for the planning stage with the of avoiding the issues altogether. If you don’t, it can cost you quanto a time and money later.

Beyond cross-team support, understanding technical optimization for SEO is essential if you want to ensure that your web pages are structured for both humans and crawlers. To that end, we’ve divided this chapter into three sections:

  1. How websites work
  2. How search engines understand websites
  3. How users interact with websites

Since the technical structure of a site can have a massive impact its , it’s crucial for everyone to understand these principles. It might also be a good tesi to share this part of the guide with your programmers, content writers, and designers so that all parties involved quanto a a site’s construction are the same page.

1. How websites work

If search engine optimization is the process of optimizing a website for search, SEOs need at least a basic understanding of the thing they’maestà optimizing!

Below, we outline the website’s journey from domain name purchase all the way to its fully rendered state quanto a a browser. An important component of the website’s journey is the critical rendering path, which is the process of a browser turning a website’s code into a viewable page.

Knowing this about websites is important for SEOs to understand for a few reasons:

  • The steps quanto a this webpage assembly process can affect page load times, and speed is not only important for keeping users your site, but it’s also one of Google’s ranking factors.
  • Google renders certain resources, like JavaScript, a “second pass.” Google will at the page without JavaScript first, then a few days to a few weeks later, it will render JavaScript, meaning SEO-critical elements that are added to the page using JavaScript might not get indexed.

Imagine that the website loading process is your commute to work. You get ready at home, gather your things to bring to the office, and then take the fastest route from your home to your work. It would be silly to put just one of your shoes, take a longer route to work, drop your things at the office, then immediately return home to get your other shoe, right? That’s sort of what inefficient websites do. This chapter will teach you how to diagnose where your website might be inefficient, what you can do to streamline, and the positive ramifications your rankings and user experience that can result from that streamlining.

Before a website can be accessed, it needs to be set up!

  1. Domain name is purchased. Domain names like moz.com are purchased from a domain name registrar such as GoDaddy ora HostGator. These registrars are just organizations that manage the reservations of domain names.
  2. Domain name is linked to IP address. The Internet doesn’t understand names like “moz.com” as website addresses without the help of domain name servers (DNS). The Internet uses a series of numbers called an Internet protocol (IP) address (emerito: 127.0.0.1), but we want to use names like moz.com because they’maestà easier for humans to remember. We need to use a DNS to link those human-readable names with machine-readable numbers.

How a website gets from server to browser

  1. User requests domain. Now that the name is linked to an IP address pista DNS, people can request a website by typing the domain name directly into their browser ora by clicking a link to the website.
  2. Browser makes requests. That request for a web page prompts the browser to make a DNS lookup request to convert the domain name to its IP address. The browser then makes a request to the server for the code your web page is constructed with, such as HTML, CSS, and JavaScript.
  3. Server sends resources. Once the server receives the request for the website, it sends the website files to be assembled quanto a the searcher’s browser.
  4. Browser assembles the web page. The browser has now received the resources from the server, but it still needs to put it all together and render the web page so that the user can see it quanto a their browser. As the browser parses and organizes all the web page’s resources, it’s creating a Document Object Model (DOM). The DOM is what you can see when you right click + “inspect element” a web page quanto a your Chrome browser (learn how to inspect elements in other browsers).
  5. Browser makes final requests. The browser will only show a web page after all the page’s necessary code is downloaded, parsed, and executed, so at this point, if the browser needs any additional code quanto a order to show your website, it will make an additional request from your server.
  6. Website appears quanto a browser. Whew! After all that, your website has now been transformed (rendered) from code to what you see quanto a your browser.


Vantaggio tip: Talk to your developers about async!

Something you can bring up with your developers is shortening the critical rendering path by setting scripts to “async” when they’maestà not needed to render content above the fold, which can make your web pages load faster. Async tells the DOM that it can continue to be assembled while the browser is fetching the scripts needed to display your web page. If the DOM has to pause assembly every time the browser fetches a script (called “render-blocking scripts”), it can substantially slow your page load.

It would be like going out to eat with your friends and having to pause the conversation every time one of you went up to the counter to order, only resuming once they got back. With async, you and your friends can continue to chat even when one of you is ordering. You might also want to bring up other optimizations that devs can implement to shorten the critical rendering path, such as removing unnecessary scripts entirely, like old tracking scripts.

Now that you know how a website appears quanto a a browser, we’maestà going to centro what a website is made of — quanto a other words, the code (programming languages) used to construct those web pages.

The three most common are:

  • HTML – What a website says (titles, pagliaccetto content, etc.)
  • CSS – How a website looks (color, fonts, etc.)
  • JavaScript – How it behaves (interactive, dynamic, etc.)

HTML: What a website says

HTML stands for hypertext markup language, and it serves as the backbone of a website. Elements like headings, paragraphs, lists, and content are all defined quanto a the HTML.

Here’s an example of a webpage, and what its corresponding HTML looks like:

HTML is important for SEOs to know because it’s what lives “under the hood” of any page they create ora work . While your CMS likely doesn’t require you to write your pages quanto a HTML (emerito: selecting “hyperlink” will allow you to create a link without you having to type quanto a “a href=”), it is what you’maestà modifying every time you do something to a web page such as adding content, changing the anchor text of internal links, and so . Google crawls these HTML elements to determine how relevant your document is to a particular query. Sopra other words, what’s quanto a your HTML plays a huge role quanto a how your web page ranks quanto a Google organic search!

CSS: How a website looks

CSS stands for cascading style sheets, and this is what causes your web pages to take certain fonts, colors, and layouts. HTML was created to describe content, rather than to style it, so when CSS entered the scene, it was a game-changer. With CSS, web pages could be “beautified” without requiring manual coding of styles into the HTML of every page — a cumbersome process, especially for large sites.

It wasn’t until 2014 that Google’s indexing system began to render web pages more like an actual browser, as opposed to a text-only browser. A black-hat SEO practice that tried to capitalize Google’s older indexing system was hiding text and links pista CSS for the purpose of manipulating search engine rankings. This “hidden text and links” practice is a violation of Google’s quality guidelines.

Components of CSS that SEOs, quanto a particular, should care about:

  • Since style directives can dal vivo quanto a external stylesheet files (CSS files) instead of your page’s HTML, it makes your page less code-heavy, reducing file transfer size and making load times faster.
  • Browsers still have to download resources like your CSS file, so compressing them can make your web pages load faster, and page speed is a ranking factor.
  • Having your pages be more content-heavy than code-heavy can lead to better indexing of your site’s content.
  • Using CSS to hide links and content can get your website manually penalized and removed from Google’s index.

JavaScript: How a website behaves

Sopra the earlier days of the Internet, web pages were built with HTML. When CSS came along, webpage content had the ability to take some style. When the programming language JavaScript entered the scene, websites could now not only have structure and style, but they could be dynamic.

JavaScript has opened up a lot of opportunities for non-static web page creation. When someone attempts to access a page that is enhanced with this programming language, that user’s browser will execute the JavaScript against the static HTML that the server returned, resulting quanto a a web page that comes to life with some sort of interactivity.

You’ve definitely seen JavaScript quanto a action — you just may not have known it! That’s because JavaScript can do almost anything to a page. It could create a pop up, for example, ora it could request third-party resources like ads to display your page.

JavaScript can pose some problems for SEO, though, since search engines don’t view JavaScript the same way human visitors do. That’s because of client-side versus server-side rendering. Most JavaScript is executed quanto a a client’s browser. With server-side rendering, the other hand, the files are executed at the server and the server sends them to the browser quanto a their fully rendered state.

SEO-critical page elements such as text, links, and tags that are loaded the client’s side with JavaScript, rather than represented quanto a your HTML, are invisible from your page’s code until they are rendered. This means that search engine crawlers won’t see what’s quanto a your JavaScript — at least not initially.

Google says that, as long as you’maestà not blocking Googlebot from crawling your JavaScript files, they’maestà generally able to render and understand your web pages just like a browser can, which means that Googlebot should see the same things as a user viewing a site quanto a their browser. However, to this “second wave of indexing” for client-side JavaScript, Google can certain elements that are only available once JavaScript is executed.

There are also some other things that could go wrong during Googlebot’s process of rendering your web pages, which can prevent Google from understanding what’s contained quanto a your JavaScript:

  • You’ve blocked Googlebot from JavaScript resources (emerito: with robots.txt, like we learned about quanto a Chapter 2)
  • Your server can’t handle all the requests to stile libero your content
  • The JavaScript is too complex ora outdated for Googlebot to understand
  • JavaScript doesn’t “lazy load” content into the page until after the crawler has finished with the page and moved .

Needless to say, while JavaScript does aperto a lot of possibilities for web page creation, it can also have some serious ramifications for your SEO if you’maestà not careful. Thankfully, there is a way to check whether Google sees the same thing as your visitors. To see a page how Googlebot views your page, use Google Search Pannello di controllo’s “Fetch and Render” tool. From your site’s Google Search Pannello di controllo dashboard, select “Stile libero” from the left navigation, then “Fetch as Google.”

From this page, enter the URL you want to check (ora leave blank if you want to check your homepage) and click the “Fetch and Render” button. You also have the option to saggio either the desktop ora volubile version.

Sopra return, you’ll get a side-by-side view of how Googlebot saw your page versus how a visitor to your website would have seen the page. Below, Google will also show you a list of any resources they may not have been able to get for the URL you entered.

Understanding the way websites work lays a great foundation for what we’ll talk about next, which is technical optimizations to help Google understand the pages your website better.

2. How search engines understand websites

Search engines have gotten incredibly sophisticated, but they can’t (yet) find and interpret web pages quite like a human can. The following sections outline ways you can better deliver content to search engines.

Help search engines understand your content by structuring it with Piano

Imagine being a search engine crawler scanning a 10,000-word article about how to bake a cake. How do you identify the author, recipe, ingredients, ora steps required to bake a cake? This is where traccia (Schema.org) markup comes quanto a. It allows you to spoon-feed search engines more specific classifications for what type of information is your page.

Piano is a way to label ora organize your content so that search engines have a better understanding of what certain elements your web pages are. This code provides structure to your patronato, which is why traccia is often referred to as “structured patronato.” The process of structuring your patronato is often referred to as “markup” because you are marking up your content with organizational code.

JSON-LD is Google’s preferred traccia markup (announced quanto a May ‘16), which Bing also supports. To view a full list of the thousands of available traccia markups, visit Schema.org ora view the Google Developers Introduction to Structured Data for additional information how to implement structured patronato. After you implement the structured patronato that best suits your web pages, you can saggio your markup with Google’s Structured Data Testing Tool.

Sopra addition to helping bots like Google understand what a particular piece of content is about, traccia markup can also enable special features to accompany your pages quanto a the SERPs. These special features are referred to as “rich snippets,” and you’ve probably seen them quanto a action. They’maestà things like:

  • Sommità Stories carousel
  • Review stars
  • Sitelinks search boxes
  • Recipes

Remember, using structured patronato can help enable a rich snippet to be present, but does not guarantee it. Other types of rich snippets will likely be added quanto a the future as the use of traccia markup increases.

Some last words of advice for traccia success:

  • You can use multiple types of traccia markup a page. However, if you mark up one element, like a product for example, and there are other products listed the page, you must also mark up those products.
  • Don’t mark up content that is not visible to visitors and follow Google’s Quality Guidelines. For example, if you add review structured markup to a page, make sure those reviews are actually visible that page.
  • If you have duplicate pages, Google asks that you mark up each duplicate page with your structured markup, not just the canonical version.
  • Provide original and updated (if applicable) content your structured patronato pages.
  • Structured markup should be an accurate reflection of your page.
  • Try to use the most specific type of traccia markup for your content.
  • Marked-up reviews should not be written by the business. They should be genuine unpaid business reviews from actual customers.

Tell search engines about your preferred pages with canonicalization

When Google crawls the same content different web pages, it sometimes doesn’t know which page to index quanto a search results. This is why the tag was invented: to help search engines better index the preferred version of content and not all its duplicates.

The rel=”canonical” tag allows you to tell search engines where the original, master version of a piece of content is located. You’maestà essentially saying, “Hey search engine! Don’t index this; index this source page instead.” So, if you want to republish a piece of content, whether exactly ora slightly modified, but don’t want to risk creating duplicate content, the canonical tag is here to save the day.

Proper canonicalization ensures that every unique piece of content your website has only one URL. To prevent search engines from indexing multiple versions of a single page, Google recommends having a self-referencing canonical tag every page your site. Without a canonical tag telling Google which version of your web page is the preferred one, http://www.example.com could get indexed separately from http://example.com, creating duplicates.

“Avoid duplicate content” is an Internet truism, and for good reason! Google wants to reward sites with unique, valuable content — not content that’s taken from other sources and repeated across multiple pages. Because engines want to provide the best searcher experience, they will rarely show multiple versions of the same content, opting instead to show only the canonicalized version, ora if a canonical tag does not exist, whichever version they deem most likely to be the original.


Vantaggio tip: Distinguishing between content filtering & content penalties
There is such thing as a duplicate content penalty. However, you should try to keep duplicate content from causing indexing issues by using the rel=”canonical” tag when possible. When duplicates of a page exist, Google will choose a canonical and filter the others out of search results. That doesn’t mean you’ve been penalized. It just means that Google only wants to show one version of your content.

It’s also very common for websites to have multiple duplicate pages to sort and filter options. For example, an e-commerce site, you might have what’s called a faceted navigation that allows visitors to narrow products to find exactly what they’maestà looking for, such as a “sort by” feature that reorders results the product category page from lowest to highest price. This could create a URL that looks something like this: example.com/mens-shirts?sort=price_ascending. Add quanto a more sort/filter options like color, size, material, brand, etc. and just think about all the variations of your main product category page this would create!

To learn more about different types of duplicate content, this post by Dr. Pete helps distill the different nuances.

3. How users interact with websites

Sopra Chapter 1, we said that despite SEO standing for search engine optimization, SEO is as much about people as it is about search engines themselves. That’s because search engines exist to serve searchers. This helps explain why Google’s algorithm rewards websites that provide the best possible experiences for searchers, and why some websites, despite having qualities like robust backlink profiles, might not perform well quanto a search.

When we understand what makes their web browsing experience optimal, we can create those experiences for maximum search .

Ensuring a positive experience for your volubile visitors

Being that well over half of all web traffic today comes from volubile, it’s safe to say that your website should be accessible and easy to navigate for volubile visitors. Sopra April 2015, Google rolled out an update to its algorithm that would promote mobile-friendly pages over non-mobile-friendly pages. So how can you ensure that your website is volubile friendly? Although there are three main ways to configure your website for volubile, Google recommends responsive web design.

Responsive stile

Responsive websites are designed to fit the screen of whatever type of device your visitors are using. You can use CSS to make the web page “respond” to the device size. This is ideal because it prevents visitors from having to double-tap ora pinch-and-zoom quanto a order to view the content your pages. Not sure if your web pages are volubile friendly? You can use Google’s mobile-friendly test to check!

AMP

AMP stands for Accelerated Incostante Pages, and it is used to deliver content to volubile visitors at speeds much greater than with non-AMP delivery. AMP is able to deliver content so fast because it delivers content from its cache servers (not the original site) and uses a special AMP version of HTML and JavaScript. Learn more about AMP.

Incostante-first indexing

As of 2018, Google started switching websites over to mobile-first indexing. That change sparked some confusion between mobile-friendliness and mobile-first, so it’s helpful to disambiguate. With mobile-first indexing, Google crawls and indexes the volubile version of your web pages. Making your website compatible to volubile screens is good for users and your quanto a search, but mobile-first indexing happens independently of mobile-friendliness.

This has raised some concerns for websites that lack parity between volubile and desktop versions, such as showing different content, navigation, links, etc. their volubile view. A volubile site with different links, for example, will alter the way quanto a which Googlebot (volubile) crawls your site and sends link equity to your other pages.

Breaking up long content for easier digestion

When sites have very long pages, they have the option of breaking them up into multiple parts of a whole. This is called pagination and it’s similar to pages quanto a a book. Sopra order to avoid giving the visitor too much all at once, you can interruzione up your single page into multiple parts. This can be great for visitors, especially e-commerce sites where there are a lot of product results quanto a a category, but there are some steps you should take to help Google understand the relationship between your paginated pages. It’s called rel=”next” and rel=”prev.”

You can read more about pagination quanto a Google’s official documentation, but the main takeaways are that:

  • The first page quanto a a sequence should only have rel=”next” markup
  • The last page quanto a a sequence should only have rel=”prev” markup
  • Pages that have both a preceding and following page should have both rel=”next” and rel=”prev”
  • Since each page quanto a the sequence is unique, don’t canonicalize them to the first page quanto a the sequence. Only use a canonical tag to point to a “view all” version of your content, if you have one.
  • When Google sees a paginated sequence, it will typically consolidate the pages’ linking properties and send searchers to the first page


Vantaggio tip: rel=”next/prev” should still have anchor text and dal vivo within an <a> link
This helps Google ensure that they pick up the rel=”next/prev”.

Improving page speed to mitigate visitor frustration

Google wants to serve content that loads lightning-fast for searchers. We’ve poiché to expect fast-loading results, and when we don’t get them, we’ll quickly bounce back to the SERP quanto a search of a better, faster page. This is why page speed is a crucial aspect of on-site SEO. We can improve the speed of our web pages by taking advantage of tools like the ones we’ve mentioned below. Click the links to learn more about each.

Images are one of the main culprits of slow pages!

As discussed quanto a Chapter 4, images are one of the number-one reasons for slow-loading web pages! Sopra addition to image compression, optimizing image altolà text, choosing the right image format, and submitting image sitemaps, there are other technical ways to optimize the speed and way quanto a which images are shown to your users. Some primary ways to improve image delivery are as follows:

SRCSET: How to deliver the best image size for each device

The SRCSET attribute allows you to have multiple versions of your image and then specify which version should be used quanto a different situations. This piece of code is added to the <img> tag (where your image is located quanto a the HTML) to provide unique images for specific-sized devices.

This is like the concept of responsive stile that we discussed earlier, except for images!

This doesn’t just speed up your image load time, it’s also a unique way to enhance your on-page user experience by providing different and optimal images to different device types.


Vantaggio tip: There are more than just three image size versions!
It’s a common misconception that you just need a desktop, tablet, and mobile-sized version of your image. There are a huge variety of screen sizes and resolutions. Learn more about SRCSET.

Show visitors image loading is quanto a progress with lazy loading

Lazy loading occurs when you go to a webpage and, instead of seeing a blank white space for where an image will be, a blurry lightweight version of the image ora a colored box quanto a its place appears while the surrounding text loads. After a few seconds, the image clearly loads quanto a full resolution. The popular blogging platform Medium does this really well.

The low resolution version is initially loaded, and then the full high resolution version. This also helps to optimize your critical rendering path! So while all of your other page resources are being downloaded, you’maestà showing a low-resolution teaser image that helps tell users that things are /being loaded. For more information how you should lazy load your images, check out Google’s Lazy Loading Guidance.

Improve speed by condensing and bundling your files

Page speed audits will often make recommendations such as “minify resource,” but what does that actually mean? Minification condenses a code file by removing things like line breaks and spaces, as well as abbreviating code variable names wherever possible.

“Bundling” is another common term you’ll hear quanto a reference to improving page speed. The process of bundling combines a bunch of the same coding language files into one single file. For example, a bunch of JavaScript files could be put into one larger file to sopravvissuto the amount of JavaScript files for a browser.

By both minifying and bundling the files needed to construct your web page, you’ll speed up your website and sopravvissuto the number of your HTTP (file) requests.

Improving the experience for international audiences

Websites that target audiences from multiple countries should familiarize themselves with international SEO best practices quanto a order to serve up the most relevant experiences. Without these optimizations, international visitors might have difficulty finding the version of your site that caters to them.

There are two main ways a website can be internationalized:

  • Language
    Sites that target speakers of multiple languages are considered multilingual websites. These sites should add something called an hreflang tag to show Google that your page has copy for another language. Learn more about hreflang.
  • Country
    Sites that target audiences quanto a multiple countries are called multi-regional websites and they should choose a URL structure that makes it easy to target their domain ora pages to specific countries. This can include the use of a country code cima level domain (ccTLD) such as “.ca” for Canada, ora a generic top-level domain (gTLD) with a country-specific subfolder such as “example.com/ca” for Canada. Learn more about locale-specific URLs.

You’ve researched, you’ve written, and you’ve optimized your website for search engines and user experience. The next piece of the SEO puzzle is a personalità one: establishing authority so that your pages will rank highly quanto a search results.