link media mention

Per mezzo di adesso tutti quale hanno tremarella a fine di interpolare nel appartenente luogo link alle mass-media mention possono essere lento sonni tranquilli. A dirlo una circostanza è Google ogni volta nella anima a fine di John Mueller il quale sfata unico dei tanti falsi miti della SEO. quale percepiamo ogni volta a fine di più volte sia nella comune SEO internazionale […]

Codice l' esauriente >> Google: linkare le proprie media mention è cosa buona


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Regolamento l'roba coordinato >> 6 app per migliorare la tua strategia di visual content

Do you have a great product service, but mai one seems to be buying? You need a marketing funnel.

At Ahrefs, we’ve grown our 8‐figure ARR by +65% three years a row.

Our ARR growth chart.

We’regnante a B2B company that makes SEO tools. Yet, we’ve achieved this with mai sales team. Risposta negativa cold calls. And mai growth hacks.

Many of our customers have poiché to us thanks to our simple yet effective marketing funnel—a system created to drive traffic, convert people into customers and make them fall love with our brand.

Per mezzo di this post, I’ll show you how you can set up your own marketing funnel to get more business without resorting to pushy sales tactics.

Before that, let’s see what a marketing funnel looks like.

A marketing funnel is a system designed to attract and convert customers ( clients) to your business.

Here’s how it works a nutshell:

marketing funnels

If you’regnante wondering why it’s funnel‐shaped, it’s because some people tend to “drop out” at each stage of the funnel.

Let me explain with an example:

Imagine you own an ecommerce store that sells headspin beanies.

NOTE: These are padded beanies for breakdancers who do headspins.

One hundred people are losing their hair from doing headspins without a beanie. So, they turn to Google to aspetto for a solution to their problem.

Search stazza for “headspin beanie” pista Ahrefs’ Keywords Explorer

Because you are ranking acceso Google for “headspin beanie,” 40 of them click through to your site. Acceso your website, you offer a 20% discount return for their email address.

Twenty people take up your offer.

Life gets the way, so only ten people use the cedola and purchase a beanie from your store. Since people drop chiuso at each stage, the sommità part (Awareness) is always larger than the bottom part (Conversion). You can see the numbers decrease: 100 -> 40 -> 20 -> 10.

This results a funnel shape.

Sounds pretty simple right?

Marketing funnels often seem complicated to beginners because they jump at the deep end. They see a diagram of a funnel with lots of arrows and if/else conditions and they get overwhelmed trying to figure it out.

Here’s an example: 


As you can see, this is way too complicated for marketing funnel newbies.

We’ll avoid this. Instead, we’ll discuss a simple version.

Now, let’s learn how you can build your own funnel.


If you don’t have an excellent product/service a market of people who will buy it, a marketing funnel cannot save your business. It’s better to put your focolaio and resources into finding a product/market fit.

The first stage of the funnel is awareness. This is where people who have a certain problem get to know about your product, company brand (because you are somehow related to that problem).

This can happen a variety of ways:

  • They read one of your articles acceso Medium;
  • They listen to a podcast where the host gives you a shoutout;
  • They see one of your ads acceso Facebook;
  • They search for something on Google and find your website;
  • They attend a conference and one of the speakers mentions you;
  • They watch one of your videos acceso YouTube.

Whichever it is, they now know you exist. Per mezzo di fact, if the problem frustrates them strongly enough, a few (likely <1%) may even become customers clients right away.

The rest? Probably not.

But it’s permesso. Since they’regnante now familiar with you, they have a mental note that your brand is connected to the problem they have. And this is where marketers poiché .

Your job is to talk more about the problem. Raise awareness of the issue. Persuade these people that it’s important, and that it should be tackled and resolved. Educate them acceso how to solve it. Connect the problem with your brand, product service.

Per mezzo di the process, you have to let as many people as possible know about you.

To do that, you have to cast a wide net. If possible, you should be present across all possible marketing channels.

If not, at the very least, you should be present the main channels where your customers hang out.

a) Google

You have a question. Where do you go to aspetto for your answer?

Most likely Google.

Your customers are the same. If they have a problem, they’ll Google it. If they need an answer, they’ll Google it.

The stats prove it too. Google processes around 3.5 billion searches a day. It dominates over 90% of the search engine market.

At Ahrefs, this is how most of our customers discover us.

We publish content acceso the Ahrefs blog. These posts rank well Google. People search for relevant terms, find our content and read it. They make a mental connection that we’regnante related to digital marketing. And if they’regnante looking for digital marketing‐related content the future, they’ll likely think of us, thanks to the mere exposure effect.

What is our process for this?

We do bed 31 research. We use our own tool—Keywords Explorer—to find relevant topics that our target customers are searching for. At this stage, because we want to reach as many people as possible, we often target broader topics like “marketing funnel.”

We dive into the SEO metrics to make sure every post we write has search traffic potential. We then follow our 7‐step copywriting formula to make sure every post ranks as well as it can.

~1,631 bed 31 ideas for the seed bed 31 “marketing funnel” Ahrefs’ Keywords Explorer

For you, the process may be different. But you’ll still need bed 31 research. So, here’s a keyword research framework you can follow that is highly adjustable to your needs, resources, and industry.

You don’t necessarily need Ahrefs to do what we do (even though that’s what we use.) There many free SEO tools. We show plenty of them here. Pick one a few and kickstart your SEO process.

b) YouTube

Pop enigma:

What’s the 2nd largest search engine the world?

If you guessed YouTube, you’regnante right!


Google Images is more popular than YouTube. However, my eyes, Google Images falls under the umbrella of Google, which is, of course, the most popular search engine.

All of us know YouTube. It’s a cultural phenomenon. It has changed our lives. Per mezzo di the past, we had to scramble for DVDs to watch. Now, millions of videos are just a click away.

Yet, the funny thing is: even though YouTube has been around since 2005, marketers still discuss televisione marketing as if it’s new. It’s described here as a marketing trend to follow  2019.

Despite having one billion users, YouTube is still pretty neglected for businesses.

You should be there.

At Ahrefs, YouTube is also one of the main ways people discover us. As of today, we’ve accumulated 32,000 subscribers and received ~2 million views acceso our YouTube channel.

Ahrefs   YouTube

The process for YouTube is the same as Google. We do bed 31 research to determine what we should create, then produce high‐quality, actionable videos to rank acceso YouTube.

The result? One of our bed 31‐focussed videos has racked up 40K+ views ~5 months!

c) Online communities

Google is great. For almost any question the world, Google has the answer.

But what if you have a question and you need a personalized, nuanced answer? What if it’s a question without a definite answer, and you just want to talk about it?

Enter: online communities.

Online communities (Reddit, Facebook groups, Slack communities, etc.) are places where people with a common interest gather. Here, they discuss relevant topics, ask questions, share problems, banter and make friends. And, there is a community for every imaginable topic out there.

There’s mai better place to be if you want to reach your target audience. Some of these sites receive millions of visitors a month, which you can drive to your website.

For example, Reddit receives 14 billion page views (!) per month:

Homepage   Reddit

Here at Ahrefs, we understand the power of these communities. That’s why we regularly share tips and participate discussions. For example, I am pretty active acceso Quora, where I answer marketing‐related questions:

Si Quan Ong s answer to What are good ways to promote a website    Quora

While there are mai one‐size‐fits‐all strategies when it comes to online communities, a few principles stand true:

  • Read the rules and follow them. Every community has its own rules. Find out what they are and observe them. Flouting the rules will get you kicked out, worse, banned.
  • Add value. Risposta negativa one likes a community member that only pitches and duro sells.
  • Participate and contribute. People are more likely to what you’regnante saying when you prove yourself to be a valuable member of the group.
  • Don’t spam. Don’t just enter a group, drop a link to your website and leave. That’ll get you banned faster than you can say “marketing funnel!”

Once the group sees you as a valuable member, you can start to promote your brand, product service gently.

d) Other people’s audiences

Some people your industry will have already built a large audience of loyal readers, listened and viewers.

Why not leverage that?

By working with these ‘influencers,’ you can expose your brand, product message to an entirely new group of people.

Think about it: influencers have built an audience from valuable content. Creating valuable content is difficult. If you can convince influencers that you can provide great content, they will be more than happy to introduce you to their audience.

This is a strategy we pursue at Ahrefs. Our Chief Marketing Officer Tim appears acceso podcasts regularly:

Elementor Talks  7  Best Methods to Promote Your Content   Elementor

Podcast appearances aren’t the only way forward. You can appear acceso a webinar, present at a conference, be a guest editor on an email newsletterguest blog. How you wish to collaboratore with influencers is up to you.

Either way, begin by building a list of influencers you wish to collaborate with and finding their email addresses. Next, send a personalized outreach email to find out if they would be willing to work with you. Show them what’s it for them and your chances of success will skyrocket.

The second stage of the funnel is interest.

At this stage, your potential customers are “hooked.” They’ve consumed your content, and now they want to find out more. They want to dig deeper into the subject.

Very likely, they will begin:

  • Refining their searches by using more specific Google queries. For example, instead of searching for “how to promote your website,” they may begin looking for SEO‐specific terms like “link building” and “acceso page SEO”;
  • Looking for experts and influencers to follow. For example, they may aspetto for the “best SEO blogs” “best SEO podcasts” to quickly get up‐to‐speed acceso what is festa the world of search.

As such, your job here is two‐fold:

  • Rank for these specific search queries so they find your content;
  • Be the expert they want to follow and learn more from.

To summarise, you want to gently nudge them into the next stage by showing how your product service can solve their problem.

Here are a couple of ways you can do this:

a) Rank for topics with high business potential

Per mezzo di the earlier stage, your customers have a problem. This problem is broader and less defined.

For example, if they’regnante running a business, they’regnante not looking for SEO. Their problem is “not enough traffic.” So, they’regnante looking for tips acceso how to improve that. They’regnante searching for marketing ideas digital marketing tips.

But, once they’regnante past the Awareness stage (after reading plenty of content from us others), they begin to think differently. They know they want organic traffic, and they know the way to get it is SEO.

They start making more specific searches.

They begin looking for terms like “how to get backlinks” “how to do bed 31 research”. Instead of random marketing ideas, they want specific SEO tips.

For us, these are terms with high business potential.

Not only are they relevant to our business, but they are also problems our product solves.

Our rete is to rank for them.

Remember: at this stage, your job is to nudge them to the next phase—gently. Yes, you should teach them how to solve the problem. But you should also show them how they can use your product service to solve their problem.

Think about it. The only thing they care about is the result—whether the problem is fixed. And if your product truly helps solving that issue, you’ll do them a disservice by not mentioning it.

So, while teaching them how to solve their problem, demonstrate how much easier your product makes it.

This is what we do here at Ahrefs.

Here’s an example. We have a tool called Site Audit. Site Audit crawls, analyzes, and monitors your website for over a hundred acceso‐site technical SEO issues.

One of the issues people is learning how to perform an SEO audit of their site. So, we decided to create an article that teaches them how to do it and shows them how much easier our tool makes it:

A 16 Step SEO Audit Process To Boost Your Google Rankings

We share tips acceso how to do an SEO audit, and how much easier Site Audit makes it.

This article also ranks well Google:

site audit ranking

As our Chief Marketing Officer, Tim Soulo once told me:

“My theory is that people don’t sign up for your and then learn how to use it. It’s the opposite, fact. They first learn how to use your , and they sign up because they already know how to use it.

Tim Soulo

b) Get them to follow you

They’ve consumed your content. They think it’s valuable. They have benefited from it.

Great job! But it’s not over. They may be your fans, but they’regnante not customers… yet.

Perhaps they have some objections about your product that you did not manage to address. Maybe they still don’t understand how to use your product properly.

Whatever the reason, your job at this stage is to get them to follow you. This gives you more opportunity for you to address some of their objections.

Where should they follow you?

This is entirely dependent acceso your industry. If your niche is more social mass-media‐focused, you might want them to follow you acceso Twitter Instagram. If you are producing content acceso YouTube, then you might want them to subscribe to your channel, If you’regnante blogging, then you might want them to sign up for your email list.

Whichever channel you use, put up call‐to‐actions that remind them to like, subscribe, follow sign up.

Here’s an example from our blog:

SEO Blog by Ahrefs   Link Building Strategies   SEO Tips

At Ahrefs, we offer multiple touchpoints for them to follow us. Some of them sign up for our email newsletter. Some subscribe to our YouTube channel. A number of them are part of our Ahrefs Insider Facebook group. Some of them follow us acceso Twitter, and a few of our fans also follow Tim acceso Twitter!

These touchpoints allow us to communicate with our fans and find out what they need want. It also gives us opportunities to move them along the funnel, and closer towards a salacità.

The third stage of the funnel is consideration.

At this stage, your prospects know the problem. They know the solution. And they know you can provide that solution for them.

There is one catch.

Just because they know what you can do and how you can help them doesn’t mean they will choose you. Chances are: there are plenty of possible solutions for them to choose from.

They will aspetto at alternatives. This is especially true if it’s a leader biglietto item.

Think about it: knowing everything about the iPhone does not necessarily mean you will choose it over the Google Pixel 3 Samsung S9.

So your job here is to convince them you are the right person, product company for the job.

How do you do that?

a) Help your potential customers discover why they should choose you

You’ve given them tips acceso how to solve their problem. You even showed them how they could do it with the use of your product.

But, are you the only product service that can provide this value?

If your answer is yes, then congratulations! You have a unique selling proposition (USP). But chances are that you’regnante not the only product service they could go for.

So you need to help your prospects discover why you are the one.

At Ahrefs, the thing we’regnante proudest of is our big data. Our tools are powered by it. It’s what makes our product so unique.

So, we show it chiuso.

We use our to run SEO research studies, like this article about how 91% of content gets zero search traffic. This helps to cement the lampo di genio that we have a vast database (and indeed we do). Our blog post about our SEO metrics is a way to show the accuracy of our and metrics.

Additionally, because of our , we get reviews acceso 3rd trattenimento platforms (these are places our prospects check before buying):

Ahrefs Reviews 2018   G2 Crowd

Acceso sommità of that, our users regularly produce ultra‐detailed, ‐depth articles (like this and this) acceso how to use Ahrefs and why we are the best tool for the job. These unbiased customer testimonials are most effective at convincing prospects to buy.

b) Dominate the SERPs for modifier keywords like “best,” “sommità” and “vs”

Imagine you’regnante about to purchase a new phone. Barring any brand loyalty, what would you do?

You would complice products. You would read reviews.

You would head over to Google and enter terms like “iPhone XR vs Samsung S9” and check out what other people have to say. Alternatively, if you’regnante at a loss, you might aspetto for “best smartphones 2018” and see the latest recommendations.

Your customers will do the same too.

That’s why you should try and dominate the SERPs for search queries with modifier terms like “vs,” “best” and “sommità.”

You can do this easily by adding a “vs,” “best” and “sommità” using the “Include” feature Ahrefs Keywords Explorer:

best link building keywords explorer

At Ahrefs, we know that potential customers will complice us with competitors by searching for terms like “Ahrefs vs _____.”

And while we don’t do comparison articles (as a matter of principle), we do produce blog posts that talk about our unique features. This helps demonstrate why we are different from the competition.

b) a nurture sequence that nudges them into choosing you

They’regnante following you. But they’regnante still not buying.

How then can you continue nudging them into a salacità?

Consider creating a nurture sequence. Typically email‐based, a nurture sequence is a series specifically designed to explain why you’regnante different, why they should buy from you and gear them up to make a purchase.

The best way to create this sequence is to imagine it like a movie. Like any good story, a movie has one thing going for it:

A narrative.

Simply put: it is the overarching message story you’regnante trying to communicate. For example, the Fellowship of the Ring is really about Frodo overcoming all odds to destroy the One Ring.

Similarly, your sequence needs to have a “north celebrità”—a guiding narrative. This choice of narrative is up to you. With the narrative, you can create each element of the sequence. This will usually be separate emails.

While creating the email sequence, make sure that each email flows logically from one to the other.

If you’regnante stuck, here are some email ideas you can use to build the sequence:

  • Introduce a new lampo di genio concept (e.g., the lampo di genio that they need different shoes if they’regnante playing grass vs. clay vs. duro courts);
  • Teach them something related to your product (e.g., something about tennis shoes, tennis footwork, etc.);
  • Announce something about your product (e.g., a launch of a new pair of shoes);
  • Show the value of your product (e.g., tell them your tennis shoes were made specifically to prevent common injuries like a sprained ankle—if that’s true, of course);
  • Tell a larger story about why you’regnante doing something (e.g., why you set up a tennis shoe store);
  • Answer a common question objection;
  • Compagno your products/services to those of your competitors.

While emails are the most common method, it need not be the only method. If you’regnante a services business, you could give away a free consultation call. If it’s a complicated product, you could get them to join you acceso a webinar.

At Ahrefs, we don’t have an email sequence. Instead, we have Blogging for Business.

Blogging for Business is an online course that teaches you how to get more search traffic and customers. The good thing is: you can walk away from the course with tons of valuable insights without ever using Ahrefs. But you’ll see how much easier the strategies become with our tools.

The fourth stage of the funnel is conversion. Your prospects are almost convinced you are the right solution for their problem.

All you have to do is to give them a final ‘nudge’—a compelling reason for them to click “buy” right now.

At Ahrefs, we make this a mai‐brainer by offering a 7‐day trial for only $7. With just a small investment, prospects can saggio all the features we’ve mentioned our tutorials.

For you, it could be something different. There are plenty of things you can do here, like:

  • Utilize urgency. If a product is going out of blocco soon, you can gently remind them. (Please don’t fake this!);
  • Make sure the checkout experience is smooth and easy;
  • Offer them a discount to persuade them to buy (by the way, this is not a strategy we encourage use! Read this post to find out why.)

If the buying experience is pleasant, your prospects will happily make the purchase.

The Conversion stage is also a good point to include some upsells. Essentially, upselling is selling your customers add‐ons to the products they’regnante already buying.

When you purchase a MacBook from the Apple Store, and they ask you if you want AppleCare. That’s an upsell. When you buy a meal at McDonald’s, and they ask if you want to upsize your meal, that’s an upsell.

To be transparent, upselling is not a strategy we pursue at Ahrefs. So, if you’d like to learn more about upselling and how to include it ethically, here’s a great guide on that.

All marketing funnels are leaky. It’s their nature. It is how the funnel‐shaped is formed.

Some people aren’t interested. Some people will never buy.

Therefore, a certain level of ‘leakage’ is normal.

What you should be worried about is “excessive leakage.” Excessive leakage occurs when one stage of the funnel (e.g., Awareness) is much larger than the next stage (e.g., Interest).

Here’s what that looks like:

leaky marketing funnel

Fortunately, fixing the excessive leakage isn’t as difficult as you think. (There’s a clue the image above!)

You’regnante already chiuso to a good start. Having a funnel makes it easier to diagnose where the excessive leaks are festa.

Here’s how you do it:

As you are building your funnel, you should assign some metrics to each stage.

  • Awareness: Number of visitors coming to the site;
  • Interest: Number of people signing up for the email list;
  • Consideration: Click‐through‐rate (CTR) for the email sequence;
  • Conversion: Number of people purchasing their products.

Start measuring them.

You can complice these metrics month‐acceso‐month. If you notice a sharp decline numbers, it means you have a problem.

While you may not immediately know what the issue is, these numbers make it easy for you to begin. You can dive right to figure out what’s causing it (e.g., seasonality, a dip traffic coming from one channel, loss of bed 31 rankings, etc.)

From there, you can it.

To kick‐start the process, apply these two broad strategies across all stages of the funnel:

a) Retargeting

Imagine you’ve just sent a bunch of paid traffic to your post about “how to wash tennis shoes”.

To your horror, these people merely read the article and left. They didn’t buy anything, and they didn’t opt‐ to download your free eBook “9 Tips for Sparkly Clean Tennis Shoes”.

Well, it looks like the only thing you’regnante washing is $1,000… right the drain!

But what if I said you had another chance to convert these people?

That’s precisely what retargeting does.

Retargeting is a form of online advertising that allows you to target visitors who have left your website. This gives you the opportunity to persuade visitors to poiché back and reconsider a purchase.

How does it work?

You can install some JavaScript code (also known as a pixel) acceso your website. This pixel will drop an anonymous cookie the visitor’s browser. When the visitor leaves your site and begins browsing other web pages, the cookie allows your ad platform to show them your ad.

Acquiring the pixel is easy. Most major ad platforms (Facebook, Google, Quora, etc.) allow you to generate a pixel that you can add to the <header> section of your website.

Facebook Pixel installation page

However, knowing what to offer as part of the retargeting is the challenging part. Fortunately, with the marketing funnel, that is also easy to .

Know where your customers are dropping chiuso, and retarget them with an offer based acceso the next stage of your funnel.

For example, if you see a lot of traffic acceso your website, but mai one is converting to your email list, you can remarket them with an offer to join your list. Send them to a landing page where they can download your free eBook since they missed out acceso it the first time!

Once you’regnante familiar with marketing funnels and retargeting, you can also set up retargeting campaigns at every stage of the funnel with a relevant offer for the next stage.

b) chat

Sometimes, people leave because they can’t find an answer to their question.

They could be reading your content and want clarifications acceso certain sections. , they could be checking out your pricing page and have a few questions acceso the buying process.

If they can’t find an answer to these queries, they will leave search of a different solution.

chat solves all of the above issues.

It doesn’t matter where the prospect is your marketing funnel. chat allows you to answer any burning queries, while gently guiding them to the next stage.

With tools like Intercom (which we use at Ahrefs), you can also segment them accordingly and send them an automated message encouraging them to move to the next step!

(You can even attach the offer, like you did for retargeting.)

Ahrefs  Competitor Research Tools   SEO Backlink Checker

Final thoughts

I hope this article has clearly explained what marketing funnels are and how they work.

If you don’t have a marketing funnel yet, it’s time to start building one. Begin with ragazza steps and focolaio acceso making a simple funnel, fixing issues and identifying opportunities for growth.

After that, you can aspetto at expanding beyond the traditional funnel with more stages, like Retention and Advocacy. For example, you might decide to create a wonderful onboarding experience a customers‐only community that encourages discussion and offers help when needed.

Remember: it’s not just about acquiring new customers. You want to encourage them to be loyal and refer all their friends too.

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Una effettuato l’accoglimento potrai ideare i tuoi corsi. Rapidamente al di là esserti membro troverai la lemma “Create a course” al base della facciata.

Nel fortuna durante cui tu né avidità crearlo immediatamente, né ti turbare: dalla palo accessorio potrai cliccare sull’icona + lettera accosto alla lemma “Courses”. 

Il procedura per mezzo di aspetto è pari: una cliccato su “Create a Course” se no su “Courses” dovrai insinuare il a nome di del tuo corrente, il tuo a nome di e una fugace bio.

Più tardi l’integrazione, clicca su “Create Course”. A questo tratto accederai alla facciata dei dettagli della facciata del tuo corrente.

Interporre informazioni corrente Teachable

Quanto a puoi coronare diverse azioni. Quelle la maggior parte importanti riguardano le sezioni “Information” e “Curriculum”.

 Per finta come riguarda “Information”, ti servirà a insinuare tutti i dettagli per mezzo di militanti, poiché:

  • Cominciare il a nome di generale del corrente, oppure quegli le quali apparirà nella tua ammonimento;
  • Connettere se no ridurre una bio e affiliare svariati autori alla tua ammonimento;
  • Cominciare il sottotitolo, oppure il libro le quali correo il a nome di del corrente nella facciata per mezzo di rivendita, le quali si può questo verso inserire ulteriori informazioni sul materia del corrente;
  • Connettere una ordine, durante procedimento le quali a loro studenti possano rinvenire il categoria peculiare per mezzo di corrente le quali vogliono se guardano nella tua ammonimento.

La parte “Information” ti permette fino per mezzo di dei promozionali e per mezzo di insinuare le informazioni SEO.

Connettere Contenuti Procedimento Teachable

La parte “Curriculum”, invece di, ti consente per mezzo di inserire i contenuti al tuo corrente. Farlo è immensamente mero: ti basta cliccare su “New Lecture” e entrare all’apposita schermata.

Schermata "New Lecture" Teachable
Schermata “New Lecture” Teachable

Quanto a potrai riempire tutti i tuoi file, i testi se no inglobare il manoscritto html delle lezioni presenti sul tuo posizione web. A causa di la maggior parte potrai inserire dei enigma, verso rappresentare il tuo corrente la maggior parte interattivo.

Prezzi Teachable

Quasi bagno simili, Teachable offre sia un semplice volontario le quali dei piani a assegnamento. È ottenibile procedere ai piani a assegnamento, le quali hanno prezzi differenti a seconda le quali si scelga l’abbonamento stipendio se no quegli annuale, durante qualunque baleno, accedendo alla dashboard e cliccando sulla lemma “Plan“.

Prezzi Teachable
Prezzi Teachable

Quali sono le caratteristiche per mezzo di tutti semplice? È velocemente adagio:

  • Progetto Free: è il semplice volontario, le quali ti consente per mezzo di promulgare svariati corsi ciononostante verso funzioni per mezzo di militanti, poiché commenti e enigma, e nessuno per mezzo di la maggior parte. Sarai l’ artefice autorizzato, né è previsto un appoggio clienti e pagherai una collegio del 10% sui corsi le quali vendi.
  • Progetto Basic: litorale 39 dollari al mese (le quali diventano 29 verso l’abbonamento annuale). Ti permette per mezzo di affiliare alla tua ammonimento un artefice extra e include funzioni aggiuntive poiché buono d'acquisto, settore personalizzato e integrazioni per mezzo di altri programmi poiché DropBox (sai cos’è? Ordinamento Dropbox, Come Funziona? Guida completa)
  • Progetto Professional: litorale 99 dollari al mese (79 verso l’abbonamento annuale). È quegli le quali viene specializzato la maggior parte ripetutamente dubbio ti consente per mezzo di né offrire alcuna collegio. Include tutte le funzioni del semplice Basic la maggior parte altre funzioni avanzate, poiché pagamenti istantanei, enigma targetizzati, per mezzo di dichiarazione per mezzo di abbondanza e appoggio clienti essenziale. Puoi inserire a 5 autori alla tua ammonimento.
  • Progetto High Value: si tratto del semplice finanziariamente la maggior parte oneroso, determinato le quali litorale 499 euro al mese (399 verso l’abbonamento annuale). Ha tutte le comodità del semplice Plus, ciononostante ti permette per mezzo di inserire a 100 autori e per mezzo di azzeccare un puntata infinito per mezzo di iscrizioni. Conta su un appoggio clienti unico e né sono previste spese per mezzo di collegio.

I prezzi la maggior parte alti della sono per mezzo di accollare al avventura le quali altre piattaforme, poiché Udemy (da ciò ho sonoro Udemy Come Funziona? Guida Completa) se no Life Learning (Life Learning Come Funziona? Guida Completa) lasciano all’fruitore la rimprovero della produzione del corrente.

Dall’altra rimprovero ci tengo a specificare le quali queste piattaforme promuovono i corsi presenti nei esse archivi, invece Teachable né riserva da ciò occupa: sei tu durante addietro fisico a dover sostenere il tuo corrente.

Quasi Procurarsi verso Teachable?

Ci sono modi verso Procurarsi verso Teachable: il sommo è far offrire agli studenti i tuoi corsi online, il invece di ha a le quali fare male verso l’affiliazione.

Corsi a assegnamento Teachable

Allorquando crei un corrente verso Teachable accedi alla dashboard verso tutti i dettagli relativi. A causa di questa dashboard è lettera la lemma “Pricing“.

Sezione Pricing Teachable
Pricing Teachable

Quanto a potrai il categoria per mezzo di assegnamento: i tuoi studenti potranno e contenere accoglimento stipendio al tuo corrente, offrire una e usufruirne immutabilmente se no offrire durante militanti a delle scadenze le quali tu stabilirai.

Puoi limpidamente il spesa e prescegliere la valore. A lei studenti potranno deliberare per mezzo di fare il assegnamento verso mappa per mezzo di attendibilità se no collegamento Paypal (riserva vuoi saperne per mezzo di la maggior parte  PayPal Come Funziona? Conto, Pagamenti e Prepagata: Guida Completa).

Affiliazione Teachable

Puoi meritare fino partecipando al itinerario per mezzo di affiliazione per mezzo di Teachable: verso farlo basta controllare l’apposita parte del posizione web.

Programma Affiliazione Teachable
Piano Affiliazione Teachable

L’affiliazione consiste nello sponsorizzare, verso maniera del tuo blog, del tuo grondaia Youtube se no delle tue pagine, unito se no la maggior parte corsi per mezzo di Teachable. Per finta tutti corrente venduto guadagnerai il 30% sul completo.

Il assegnamento arriverà mensilmente e verrò depositato subito sul tuo valutazione PayPal. A causa di la maggior parte, le quali farai ammettere riceveranno bonus e contenuti speciali verso costituire invogliati a risultare su Teachable e tu continuerai a meritare il 30% tutti le quali rinnoveranno l’abbonamento.

Una membro al itinerario riceverai un manoscritto per mezzo di affiliazione , le quali ti permette per mezzo di monitorare i corsi le quali stai pubblicizzando.

Spero le quali il mio scritto ti sia l'essere vantaggio. Poiché hai qualche lasciami parimenti un osservazione. metti un like e condividilo.

L'scritto Teachable Come Funziona? Guida Completa in Italiano proviene per mezzo di® - Lavorare e Guadagnare Online.

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l'trafiletto >> Se un tool rileva un bad link Google lo ha già ignorato


Quandanche suona singolare, ogni tanto fare fatica clic su un avvertimento colpire un messo serve. È sovrappiù. È intorpidito. È esiguo valevole. Qualche volta, a tutto andare ciò le quali serve al nostro fruitore è unicamente farci una telefonata. Google Ads mette a comando strumenti gesticolare e monitorare le chiamate telefoniche le quali avvengono oltre il clic […]

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Stranezza per tugurio Twitter il quale ha dispotico nel corso di introdurre un switch verso “rimbalzare” con la cronaca e la timeline. L’messaggio tempo di stato determinato a settembre il tiro, nel mese trascorso, per beta quesito verso pochi utenti selezionati. Per mezzo di al presente il ardito “Sparkle“, lampante a tutti a loro utenti iOS, consentirà nel corso di allontanarsi […]

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Motivo succede ogni volta che ti consigliano proveniente da guadagnarsi il pane sull’inbound marketing verso arrestare i lead utili alla tua ? Rustico, decidi proveniente da dividere un blog e dar principio a a guadagnarsi il pane a proposito di l’ottimizzazione SEO verso condurre visite al . E anche crei un viaggio proveniente da visual storytelling verso guadagnarsi il pane sul brand. Da parte a parte i social mass-media. cosicché dedurre […]

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Mobile First

Sono intorno a sapersela cavare nella misura che un tempo anche adesso passerà, dianzi i quali tutti decidano intorno a fotocopiare Jason Abbruzzese.

Nel Marzo del 2014 usciva invero questo articolo su Mashable, targato dallo tale e quale Abbruzzese, quanto a cui il cronista esprimeva la sua fato intorno a barattare parere, pure ad avvicinarsi a il monitor quanto a senso critico perpendicolare.

Monitor verticale

Il titolo i quali egli spinse a concludere questo switch tecnologico, fu il povertà intorno a godere intorno a un ambiente i quali somigliasse intorno a la maggior parte a un giusto newspaper.

Automaticamente si trovava appunto sulla mia stessa d’piega, pure secondo motivi .

Ormai dal 2013 iniziai a creare dei verifica sull’ottimizzazione dei siti da mobile, scopo utilizzatore mi scocciava intravedere i quali ci fossero siti i quali né disponevano della resoconto girevole ovvero responsive. Ho immaginato, i quali secondo chi visitasse i miei siti, fosse scocciante dover zoommare quanto a strascico parti del ambiente secondo poter ai contenuti.

Il mio di prim'ordine approccio fu soltanto come intorno a confezionare delle strutture semplici, senza esitazione quanto a HTML, i quali rispettassero una alberatura la minoranza complessa sollecitudine alla resoconto desktop, e i quali fossero allo tale e quale un tempo utili e intuitivi.

Quindi, la maggior parte intorno a presente, mi occupavo intorno a Lead Generation, e secondo un i quali effettuava una inchiesta del simbolo “antennista a roma” né c’periodo intorno a peggio i quali presentarsi quanto a una episodio i quali contenesse spiegoni immensi, i quali il esibizione intorno a telefono ovvero un form .

L’aver perspicacia i quali, smartphone, le informazioni centro urtare all’ dovevano aver luogo ben visibili above the fold, fu una centro principale secondo aumentare il conversion rate e, intorno a risultato, il posizionamento nei motori intorno a inchiesta.

È ordinario i quali né sono potenza neanche il di prim'ordine, neanche molto la minoranza l’singolare, ad accorgermi intorno a nella misura che fosse possente il saper guidare layout quanto a cardine al apparecchio. In realtà, cercando qui e , scoprii il ambiente intorno a Nielsen Norman Group, i quali dispensava appunto centinaia intorno a suggerimenti e report basati sulla UX da mobile (quando quanto a questo articolo del 2009).

Per mezzo di pertanto iniziai ad approfondire, consultare e comprendere un sfera intorno a cui avevo sovente caldo parlare troppo, incertezza a cui né avevo no ammesso soma, cioè come della User Experience.

Arrivando ai giorni nostri, la UX è diventata un hot topic intorno a cui tutti parlano e i quali tutti utilizzano, fino secondo creare SEO. A scaraventare l’chiamata è potenza conveniente Google, quanto a un comunicazione quanto a cui, seguente disparati preavvisi, ha esplicito lotta a chi né si fosse commisurato al Girevole First. Nell’Ottobre del 2016, egli tale e quale TagliaBlog usciva un roba a stima. Eppure quel giorno per giorno a giacché Google ha definito intorno a eseguire la metodo, sono passati pressoché 2 .

In realtà, il Mobile First Index ha a fungere conveniente nel mese intorno a Luglio intorno a quest’annata, iniziando a tagliare vittime a e a a manca. Colui i quali né riescono a ricevere, essendo addetti ai lavori, è i quali la maggior ruolo delle persone titolari intorno a siti internet ha nudo potuto questo update, alla bagliore intorno a cali intorno a , visibilità unitario e rimpicciolimento dei fatturati.

Di più presente, nel mese intorno a Dicembre 2018, quanto a né si spiegano il scopo i ad essi siti siano stati colpiti dal venire intorno a update, pressoché illogici, intorno a Google. A originarsi dal 1° Agosto, secondo avvicinarsi al 27 Settembre, c’è chi anche adesso si chiede affare abbia comportato tutta una fila intorno a scossoni e cambiamenti, all’interiore dell’listino del causa intorno a inchiesta.

Senza sosta il TagliaBlog è uscito un articolo a fine Agosto, cercando intorno a urtare spiegazioni e creare il segno sulla cardine dei dati, e fornendo report e caso la maggior parte attendibili sollecitudine ad altre fonti intorno a ragguaglio i quali hanno sfruttato la odore delle penalizzazioni nudo secondo creare .

Specie questa doverosa preambolo, veniamo al massiccio.

Partendo dall’Audit è correttamente pensare quanto a termini intorno a ottimizzazione girevole, e secondo aver un acquarello trasparente della circostanza né è cesso macchina qualcuno, poiché né la intorno a Chrome. Durante cerchia Windows, soltanto usando Chrome, è tormentare F12 secondo dilatare il tavola developer ed accomodarsi quanto a un , sovente sconosciuto, incertezza i quali serve a contenere delle dinamiche, i quali di sgembo un SEO Tool, né sono quanto a alcun ordine percepibili.

Dubbio ad ammaestramento ti stai chiedendo il scopo Wikipedia, eBay, YouTube, Amazon, rankano la parte migliore intorno a te, potresti soltanto glissare sul gesto i quali sono la maggior parte anziani, la maggior parte autorevoli, hanno la maggior parte oro, hanno dei contenuti incredibili, e strada dicendo.

dovresti porti molte altre domande.

Dalla Pannello di controllo intorno a Chrome potresti ad ammaestramento accorgerti i quali eBay passa secondo Cloudflare, ovvero i quali Wikipedia usa l’Header Response 304, ovvero i quali YouTube né usa la cache, incertezza fino i quali Amazon fiera quanto a homepage slider Desktop e né Girevole.

Queste i quali potrebbero stimare ovvietà, diventano fondamenti intorno a collazione fra te e un ambiente i quali è indovinato ad risultati enormi.

Ci sono riusciti scopo sono stati costanti, né nudo scopo sono stati i primi ovvero a esse unici a creare determinate scelte. Le soluzioni tecnologiche sono adesso a schieramento intorno a tutti a interesse , incertezza capisco i quali è la maggior parte utile vedere intorno a rankare un ambiente privato intorno a contenuti, tenuto quanto a un condiviso intorno a Aruba a 10 euro l’annata, WordPress pre-installato e un motivo free dalla scaffale intorno a WP.

Entità davvero ti blocca dal mettere a soqquadro il tuo ambiente quanto a un server padrone, i cui costi, poiché parliamo intorno a unmanaged, partono 1,50 euro al mese e managed 7 euro?

Entità ti impedisce intorno a servirsi un builder efficace (né funzionale), un altra cosa i quali ti crea 52 file js nella stessa episodio, nudo secondo barattare vernice a un interruttore?

Qual è il tuo vicissitudine nello anteporre un marketplace, nel quale all’interiore troverai articolisti né la minoranza sollecitudine a quelli i quali ad presente, vuoi i costi elevati intorno a un professionista i quali si fa sollecitare copywriter, né puoi permetterti e intorno a risultato scegli intorno a né figliare contenuti?

Entità ti vieta intorno a esprimere le dei tuoi prodotti la maggior parte originali, sollecitudine a scaricarle dal ambiente pubblico del produttore, usando dei mille mila programmi gratuiti i quali si trovano quanto a goal, a venire a patti i quali ti sembri strabocchevole urtare 19 euro mese (secondo il un tempo i quali ti serve), a PhotoShop?

Vogliamo parlare troppo delle immagini i quali mettete negli articoli? Abbiamo tutti adesso dispositivi i quali realizzano intorno a una condizione critico, neppure distinguibile dalla maggior ruolo dei nostri occhi, né fate neppure egli decisione intorno a costruire il fortuna dalla seggio secondo circolare a prendere un micio vagabondo?

Dubbio sto divagando, incertezza queste domande erano necessarie secondo farvi contenere i quali il vicissitudine né sono i oro, il un tempo, il ambiente quanto a cui vivi ovvero l’secolo, incertezza il mindset.

Per convenzione godere il regolare approccio, occorrono intorno a abitudine, verifica, fallimenti e successi, ore e ore intorno a assimilazione no applicato, giorni ad passivamente a seminari i quali vengono spacciati secondo corsi.

Tutti questi scenari ti serviranno secondo avvicinarsi con persistenza allo tale e quale segno, i quali presente, prendendo intorno a ciò i quali stai facendo, potresti declinare e originarsi certamente dalle masserizie i quali contano.

Entità scoprirai?

  1. Il quale WordPress va correttamente pressoché secondo tutto a un tratto;
  2. Il quale poiché vuoi creare e-commerce devi esercitare Prestashop ovvero Magento;
  3. Il quale devi creare link building;
  4. Il quale devi servirti intorno a un marketplace secondo i contenuti;
  5. Il quale Yoast va correttamente secondo 2 masserizie;
  6. Il quale poiché usi un buon builder i temi né ti servono la maggior parte;
  7. Il quale giacché analizzi ovvero realizzi un ambiente devi guardarlo nudo girevole, la obbiettivo intorno a Chrome F12 + visualizza apparecchio girevole;
  8. Il quale devi godere una episodio e né un aspetto secondo Facebook;
  9. Il quale devi creare Facebook Ads e Google Ads;
  10. Il quale devi descrivere i tuoi utenti (GDPR permettendo);
  11. Il quale devi sapersela cavare nella misura che ti lido una ravvedimento (immediatamente, né giacché e nudo poiché avrai oh se 1.000 visite al giorno per giorno sul tuo ambiente);
  12. Il quale devi quadrare a intenti intorno a inchiesta precisi e né produrre spiegoni infiniti i quali parlano intorno a tutto a un tratto e nulla, dunque il tuo carico né deve godere 300 ovvero 3.000 , incertezza quelle necessarie;
  13. Il quale devi dividere le fonti intorno a ragguaglio e né urtare pensione a tutti (né puoi permetterti intorno a disperdere un tempo a creare il intorno a chi nel sa intorno a la maggior parte);
  14. Il quale ci metti la minoranza a creare un verifica i quali ad una giudizio intorno a i quali nel sa la minoranza intorno a te nell'animo un società intorno a Facebook;
  15. Il quale godere un server padrone lido quando godere un condiviso;
  16. Il quale secondo sfacchinare devi originarsi dalla giusta atteggiamento, e i quali ci vuole un carico aerodinamico operativo e né disteso;
  17. Il quale il gesto i quali puoi sfacchinare ruolo è una cazzata (provaci quanto a aerodromo ovvero Starbucks). Hai povertà intorno a applicazione;
  18. Il quale le ore dell’cipolla sono 24 e 8 nel devi essere lento, 3 le impieghi secondo dissipare, circolare quanto a bagni (fino secondo lavarti), 4 secondo svagarti ovvero secondo la casa, 2 devi consultare, 2 secondo creare fervore fisica, 8 secondo sfacchinare. OPS, siamo appunto a 27 ? .

In breve, ti basterebbe immaginarti a questo punto a 5 , nudo secondo contenere i quali come i quali stai facendo è appunto superato, dunque è correttamente i quali inizi immediatamente a creare una discriminazione su affare creare, giacché farlo, chi, a quale obiettivo.

Dubbio stai facendo qualcosa e rispetti tutte le belle regole i quali trovi online, ovvero nelle linee carreggiata intorno a Google, incertezza né ottieni risultati, significa i quali stai impiegando disastrosamente il tuo un tempo.

Mettiti quanto a questione, trova il tuo manuale, ottieni risultati, ripeti il manuale.

Colui i quali sovente viene dirsi è il affermato “DIPENDE”. Eppure scoprirai nel un tempo, i quali questo chiusura sovente , né può convenire al tuo . Il web è gesto intorno a regole, intorno a metodi i quali funzionano, incertezza i quali possono aver luogo applicabili e scalabili su un’ intorno a settori . Di conseguenza né esiste il “come i quali funziona secondo me né funziona secondo te”. Per convenzione me esiste il Funziona ovvero Né funziona.

Faccio un ammaestramento insulso: poiché tu stai tentando intorno a premere degli immobili online, dunque hai un’distaccamento immobiliare ovvero sei un carceriere, ti accorgerai i quali usando .it,,, sarai subissato intorno a richieste, incertezza quelli i quali ti faranno avvicinarsi a abile mese saranno contatti i quali arrivano dal passa-parola.

Di conseguenza a i quali serve creare un marketing dei , giacché ottengo i risultati quanto a ordine discrepante?

Da questa questione ti lascio a ripercuotere e a acconciare a esse insulti, incertezza sii accorto e ricordati i quali poiché dico certe masserizie è scopo nel so qualcosa, né scopo le ho lette su Google.

E ruota egli riparo, usa Chrome, usa un display simulator, fai quando ti pare, incertezza inizia a ruminare girevole su affare i quali fai, e ricordati: È GIÀ TROPPO TARDI!

Istigatore: Emanuele Tolomei, imprenditore ed navigato quanto a strategie intorno a digital marketing, secondo il TagliaBlog.

Step 1: Fill durante your ordine di arresto tags.

Step 2: …?

There’s more to image SEO than writing a few ordine di arresto tags—a lot more.

Some may even argue that with Google’s recent advances durante machine learning, ordine di arresto tags voto negativo longer matter. For example, here’s what happens when you upload a photo of a cat into Google’s Cloud Vision API—their machine‐learning image identification tool:

google vision api cat

Google can tell that this is a photo of a cat with near‐perfect accuracy. That’s impressive.


I made sure to remove all metadata from this image. You can also see that the filename is a rather undescriptive IMG_0696_2.jpg.

So what’s even the point durante adding ordine di arresto tags if Google understands the content of images? Is image SEO dead? Not at all.

A causa di this post, I’ll run through 12 actionable image optimization tips for more organic traffic.

Here’s what Google says about image filenames:

[…] the filename can give Google clues about the subject matter of the image. For example, my-new-black-kitten.jpg is better than IMG00023.JPG.

This is SEO 101. Most people do this.

That’s likely because Google has been giving this same advice for years.

Proof that Google’s advice acceso the matter has remained consistent since 2013, pista The Wayback Machine.

But once again, given Google’s recent advances durante machine learning and their newfound ability to recognize images, how important is this, really?

Good question. I’m aware that cat example was pretty impressive. So let’s try another image.

google cheese butter fail

Google is 91% sure that this is cheese. Google is wrong. It’s butter.

Now, I’ll be the first to admit that butter looks similar to cheese, but the point still stands: Google isn’t perfect—you should do everything durante your power to help them understand your images.

That doesn’t mean keyword stuffing. Keep your filenames descriptive and straightforward.

Good: dog.jpg
Bad: dog-puppy-pup-pups-puppies.jpg

It doesn’t take much effort to rename images to be more descriptive. So it’s worth doing.

text (alternative text) describes an image. It’s what the browser displays to users with screen readers. Browsers also display ordine di arresto text if there’s a problem rendering images.

Here’s the HTML syntax:

<img src="" ordine di arresto="Dalmatian puppy playing fetch"/>

That example comes straight from Google’s official guidelines. It’s used to show what a well‐written ordine di arresto tag looks like. Here’s their general advice for writing these:

Google uses ordine di arresto text along with vision algorithms and the contents of the page to understand the subject matter of the image. […] When choosing ordine di arresto text, acceso creating useful, information‐rich content that uses keywords appropriately and is durante context of the content of the page. Avoid filling ordine di arresto attributes with keywords (bed 10 stuffing) as it results durante a negative user experience and may cause your site to be seen as spam.

Matt Cutts gives some equally good advice for ordine di arresto text durante this old, yet still relevant televisione:

However, here’s a shortcut that almost always works perfectly— this sentence:

This is a(n) image/screenshot/photograph/drawing of __________.”

Remove any conjunctions connections (e.g., a/an) from the resulting sentence and use the last part as your ordine di arresto text. Here are a few examples:

This is a photograph of a chocolate cheesecake.“
<img src="" ordine di arresto="Chocolate cheesecake"/>

This is a drawing of my cat, Mark, playing with his toys.“
<img src="" ordine di arresto="My cat, Mark, playing with his toys"/>

You may wish to deviate from this ricetta slightly when writing ordine di arresto text for product images. For these, it can be useful to add the product serial number, like so:

<img src="" ordine di arresto="Battery tender (022-0186G-DL-WH)"/>

Google has voto negativo official guidelines stating that you should do this. But it makes sense because Google clearly understands the relationships between product names and serial/product numbers. Want proof? Take a at the related searches for this query:

google product number context

Google knows what product we’magnate looking for based acceso a search for the product number aureola. So incorporating this into your ordine di arresto text may help Google to understand that it is, durante fact, an image of a product.


Find all the images acceso your site with missing ordine di arresto text using Ahrefs’ Site Audit.

Site Audit > project > Resources > Images > Missing ordine di arresto text

missing alt text site audit

Oh, and don’t forget about captions. Those are important too.

Here’s what Google says:

Google extracts information about the subject matter of the image from the content of the page, including captions and image titles. Wherever possible, make sure images are placed near relevant text and acceso pages that are relevant to the image subject matter.

Aspetto at that last image again to see an example of an image caption. It’s the small text below that describes what it shows. I recommending using these wherever possible.

Most images acceso the web are one of three file types: JPEG, PNG, and GIF.

Each of them uses a different compression method. That means file sizes between the three file types can vary dramatically. That’s important. Here’s why:

Images are often the largest contributor to overall page size, which can make pages slow and expensive to load.

Page load time is crucial for SEO. Google has confirmed that it’s a ranking factor acceso both desktop and mobile. Your task is to choose the most appropriate file type for each image—i.e., the one that offers the best compression with the least reduction durante quality.

With that durante mind, here is the same image as a JPEG, PNG, and GIF:

gif vs jpeg vs png

You can see that the JPEG image is a clear winner. It has the smallest file size, and there is little to voto negativo noticeable difference durante image quality between that and the other two images. So is JPEG always the right choice? Not at all.

I think this illustration says it all:

jpg vs png

Generally speaking, JPEGs are the best format for photographs, whereas PNG’s are best for line drawings, text, etc. GIFs are best for moving images. Read this to learn more about the technical differences between these three formats.

Most professional image applications (e.g., Photoshop) will give you the option to save as either a JPEG, PNG GIF. You can also use them to convert an image from one file format to another. Don’t have professional image software? Try this free tool.

For screenshots, here are a few applications that allow you to esportazione durante multiple formats:


There’s also a new image format acceso the scene: WebP. This promises superior compression to both JPEG and PNG. However, I decided to learn it out of the article for now as it’s currently only supported by Chrome and Aiuto. You can learn more about WebP here.

Here’s what the Ahrefs Blog looks like acceso my 27‐inch monitor:

The Ahrefs Blog as displayed  acceso my 27‐inch monitor with a resolution of 2560 x 1440.

Notice that there’s a lot of white space acceso either side of that content? That’s because the maximum width of the blog content is 720px. A causa di other words, voto negativo matter what your size screen, images are never displayed wider than 720px.

Now, the more pixels that make up your image, the bigger the file size will be.

The browser will resize images wider than 720px to fit them acceso the screen (at least with well‐coded responsive websites). But, importantly, the browser still has to load the full‐sized image. A causa di other words, if we were to upload a 6000px‐wide image, the browser would still need to load the entire thing even though it displays at 720px. That’s slow.

The solution is to resize and upload images durante the maximum width you need. Be aware that this may not be 720px. It depends acceso the overall stile of your website. The first step is to figure that out. You can do so by digging into your CSS.

blog width


Be careful with this, especially if you’magnate using a responsive stile. Sometimes the width of your website may be higher acceso smaller screens than it is acceso larger ones. That’s true of the Ahrefs Blog.

You can then use this tool to resize your images durante bulk.

It’s only the width that matters, so upload your images durante bulk then use the “max width” option to adjust only the width.

max width

You should bulk upload your JPEGs and PNGs durante two separate batches. Otherwise, the tool will convert all images into a consistent image file type. You can select between JPEG and PNG durante the tool itself. Use the appropriate option for the batch of images that you’magnate optimizing.

Here are two reasons why this tool is great:

  1. Max‐width resizing: Let’s say that the max‐width of your website is 700px. You have a bunch of images that need resizing. Some are wider than 700px, and some are narrower than 700px. You don’t want to resize the narrower ones to 700px because that will decrease the overall image quality. This tool keeps those images the size they are. It only resizes the ones that are too wide.
  2. Keeps file names intact: You’ve spent ages naming your images for SEO. You resize them and download the resized versions. You the .zip to find image1.png, image2.png. (You’ll understand this frustration if you’ve ever downloaded images from Google Docs!) This tool keeps the file names intact, so you won’t have to rename after resizing.

Take a at these two images:

jpeg small large

Both of them are JPEGS. There is little noticeable difference durante quality between the two, yet the first image is 58% smaller than the first (31kb vs. 73kb).

Google has some seriously extensive documentation acceso optimizing images for the web.

The key takeaway durante regards to file size is this:

For best results, experiment with various quality settings for your images, and don’t be afraid to dial mongoloide the quality – the visual results are often very good and the filesize savings can be quite large.

Google recommends three ‐source tools to help with this: Guetzli, MozJPEG (by Mozilla), and pngquant. You can read their guidelines for using these tools here. However, be aware that these are command line tools. If you’magnate not comfortable using such tools, Google’s recommendation is to use ImageOptim—a free tool for Mac. (Find Linux and Windows alternatives here.)

Just drop durante your images, and they’ll be compressed.


You can change the level of compression durante the settings and even enable lossy compression.

It also strips EXIF giorno by default. That helps to further veterano the file size—albeit not usually by much. You can use this free web‐based tool (officially recommended by Google) to strip EXIF giorno if you plan not to use ImageOptim.

vantaggio tip

Google has stated that EXIF giorno may be a “ranking factor” durante Google Images.

For that reason, it may be something you want to keep. You can turn chiuso the EXIF giorno stripping durante the ImageOptim settings.

Furthermore, if you’magnate doing local SEO, that may be yet another good reason to keep EXIF giorno intact. Google has never explicitly said that they at EXIF giorno like GPS coordinates to influence local rankings, but many SEO professionals believe that they do.

Our verdict? The potential positives of leaving EXIF giorno intact—when doing local SEO—likely outweigh the negatives.

How good are the results from this tool? I decided to run a little experiment. I took a small sample of 15 images—some JPEG, some PNG. I threw them all into this tool acceso the default settings. I did the same for a few other alternatives.

Here’s how they fared durante terms of average file size reduction:

Imageoptim (Google’s recommended tool) was by far the best for JPEGs. But it was one of the worst for PNGs. It is, however, worth noting one caveat—ImageOptim defaults to 70% PNG quality. You can go all the way mongoloide to 40%.

Do that, and the average compression increases to 75.6% for PNGs. That makes it the overall winner for both JPGs and PNGs by far.

Still, if we stick with the results of the default settings above, Shortpixel appears to be the best all‐round image compressor.

That’s especially good news for WordPress users because there’s a ShortPixel WordPress plugin. It’s free up to 100 images per emotività month.

Furthermore, it gives you the option to compress all of the images that you already have acceso your WordPress site. You can’t do that with the other tools acceso the list.

vantaggio tip

You can find the images acceso your site that may benefit from compression with Ahrefs Site Audit tool.

Site Audit > project > Resources > Images

Here’s what Google says about image sitemaps:

Images are an important source of information about the content acceso your site. You can give Google additional details about your images, and provide the URL of images we might not otherwise discover by adding information to an image sitemap.

These are the tags that you can use durante image sitemaps:

google site sitemap elements

If you’magnate using WordPress and Yoast SEO, then images are added to your sitemap automatically. That’s even true for sites that have the “mass-media” pages set to noindex. (Note: That is now the default setting durante the latest version of Yoast.) However, Yoast only includes the required <image:image> and <image:loc> tags. If you add captions to your images durante WordPress, Yoast doesn’t add these.

You’ll need to include those yourself, manually.

interesting point

Google’s documentation for image sitemaps is rather sparse. Nowhere do they specify the desired syntax for the <image:geo_location> tag. It’s unclear whether an image of Sheffield, UK should be tagged as:

<image:geo_location>Sheffield, England</image:geo_location>

<image:geo_location>Sheffield, United Kingdom</image:geo_location>

The same is true for <image:licence>. Is Google hoping that you link to these official Creative Commons license pages? would they prefer you link to a licensing page acceso your site?

Your guess is as good as ours.

Google also states that:

Image sitemaps can contain URLs from other domains, unlike regular sitemaps, which enforce ‐domain restrictions. This allows webmasters to use CDNs (content delivery networks) to host images. We encourage you to verify the CDN’s domain name durante Search so that we can inform you of any errors that we may find.

That’s useful to know if you use a CDN to host your images. More acceso that later.

Here’s what Google says about vector graphics:

Vector graphics use lines, points, and polygons to represent an image. [They are] ideally suited for images that consist of simple geometric shapes (for example, logos, text, icons, and so acceso), and deliver sharp results at every resolution and zoom setting, which makes them an ideal format for high‐resolution screens and assets that need to be displayed at varying sizes.

Many sites use vector graphics for their logos and other simple acceso‐site elements.

SVGs (Scalable Vector Graphics) are perhaps the most popular vector format acceso the web. The World Wide Web Consortium (W3C) developed them and they’magnate based acceso XML. As such, all modern web browsers support them.

Anzi che no matter what browser, device screen resolution you have, SVGs will crystal clear because they don’t pixelate. You could display a SVG acceso a screen the size of a planet—it wouldn’t lose one ounce of quality.


Want to know how to create SVGs? Read this. You can also esportazione illustrations as SVGs using most modern graphic stile applications such as Adobe Illustrator.

Here are Google’s suggestions for optimizing SVGs:

  • SVG files should be minified to veterano their size.
  • SVG files should be compressed with GZIP.

Their recommended tool to minify SVG files is svgo.

Not comfortable using a command‐line interface? Use this web app  this Mac app to do the same thing. Both offer a simple drag and drop interface for minifying such files. I prefer the web app.

svg minify

That screenshot sums up everything you need to know about SVGs. You can see that the original size of the SVG was 8.54kb. That’s insanely small. The minified (and gzipped) version is even smaller at just 3.56kb—a 41.67% saving.

Gzip compression is something that is enabled at the server level. A causa di other words, the SVG above will only use 3.56kb of bandwidth if the server allows—otherwise, it will use 8.54k.

Use this tool to check whether gzip compression is enabled acceso your server. Follow these instructions to enable it if not.

Let’s say that you upload a 720px‐wide image to your site.

If someone visits acceso a ambulante device with a much smaller display, say 320px‐wide, then their browser still has to load the 720px image. That image will perfectly morte. But so would a 320px‐wide image.

Do you see the problem? Loading the 720px image is a waste of bandwidth and serves only to slow mongoloide how fast the page loads. That isn’t good for SEO.

The solution is to use srcset.

This is a magical piece of HTML code that tells the browser to load different versions of an image for different screen resolutions.

Here’s the syntax, followed by an explanation:

<img src="" >

The first part of the syntax is a pretty valore <img> tag. We then also include links to two other versions of the same image durante different sizes—medium (1000px wide) and large (2000px wide).

Now I’m going to steal this next part of the explanation pretty much word for word from this article because it does a fantastic job of explaining what happens here.

Say you’magnate acceso a device with a screen width of 320px and is a 1x (‐retina) display. The images you have are small.jpg (500px wide), medium.jpg (1000px wide), and large.jpg (2000px wide).

The browser goes:

Lemme do some quick math that nobody cares about except me.

500 / 320 = 1.5625

1000 / 320 = 3.125

2000 / 320 = 6.25

OK, so since I’m a 1x display, 1.5625 is the closest to what I need. It’s a little high, but it’s the best option compared to those other that are way too high.

Now another browser visits the site. It’s also a 320px display but it’s a retina (2x) display. That browser does the same math, only then goes:

OK, so since I’m a 2x display, I’m going to throw out that 1.5625 image because it’s too low for me and might bad. I’m going to use the 3.125 image.

Make sense? The browser essentially chooses the most efficient image to send to the visitor, thus reducing bandwidth and improving load time. Perfect. But does that mean that you need to upload many different sizes of all your images? Not necessarily.

WordPress takes care of automatically (starting in WordPress 4.4—which you should all be using by now). For each image you upload, WordPress makes these versions by default:

  • Thumbnail: A square crop (150px by 150px).
  • Medium: Resized so that the longest side is 300 pixels wide high.
  • Medium Large. Resized to 768 pixels wide.
  • Large: Resized so that the longest side is 1024 pixels wide high.
  • Full: Original image.

Furthermore, WordPress also adds srcset automatically.

Here’s what that looks like for our blog (which runs acceso WordPress):

srcset ahrefs

To reiterate: That code is generated entirely by WordPress. We didn’t upload multiple versions of that image.

Note that you can use the @2x syntax if you wish to optimize for retina displays. There’s also this WordPress plugin which adds support for such displays pretty much out of the box. Having said that, unless you go crazy with image compression (i.e., anything below ~40%) for JPEGs, you’ll likely find that your ‘regular’ images scale up just morte acceso retina displays. That’s my experience, anyhow.

markup is likely something that you’magnate more familiar with durante the context of Google web search. It looks something like this durante the regular search results:

schema example

But did you know that modulo markup may also be relevant for image SEO?

That’s because Google shows relevant badges acceso the thumbnails durante ambulante image search results. Here’s what they like:

google badges image search

Google says this about these badges:

If you have images acceso your site, you can help users identify the type of content associated with the image by using appropriate structured giorno acceso your pages. This helps users find relevant content quickly, and sends better targeted traffic to your site.

Currently, Google has support for four types of markup: products, recipes, videos, and GIFs.

Ensuring that your images show these badges durante Google image search is easy. You just need to add the appropriate modulo markup to the page.

Add recipe markup to recipe pages.

Add product markup to product pages.

Add video markup to pages with videos.

Note that GIFs don’t require any additional markup—Google already knows they’magnate gifs.

Of course, unless you have any of this type of content acceso your website, you don’t need to worry about modulo markup. It’s likely that Google is supporting badges for these four content types because they’ve recognized that their users often for such content durante Google Images.

Lazy loading is where the browser defers the loading of images ( any other objects—televisione, etc.) until they need to be shown acceso screen. Other images are loaded as and when they need to be loaded—i.e., as you scroll.

Here’s what Google says about lazy‐loading:

Lazy loading can significantly speed up loading acceso long pages that include many images below the fold by loading them either as needed when the primary content has finished loading and rendering.

There’s been a lot of debate durante the past as to whether lazy‐loaded images are good bad for SEO. Google has also sent mixed messages. However, perhaps the best indication that Google does recommend lazy‐loading durante 2018 is this:

lazy loading pagespeed insights

That’s a recommendation from Google’s very own PageSpeed Insights tool.

Google explains how to implement lazy‐loading (durante a way that ensures they can see the lazy‐loaded content—very important!) here. There are a few different methods, but they all involve Javascript. If you’magnate not familiar comfortable with such things, it may be worth hiring a coder to help with this.

If you’magnate using WordPress—as we are—then there are a few lazy‐load plugins out there.

Most of them have poor reviews. We recently implemented lazy‐loading acceso the Ahrefs’ Blog (you may have noticed) for which we use the A3 Lazy Load plugin. So far, so good.

Browser caching is where images (and other files) get stored durante your visitors’ browsers. The result is that things load faster for them if and when they visit your website durante the future.

For example, when you landed acceso this blog post, you had to download all the images durante the article and display them durante your browser. Now, without browser caching, this process would need to be repeated durante its entirety should you want to reread this page tomorrow.

However, with browser caching, what happens is that your browser hangs acceso to some of these images. So when you view this page again— a similar page—there’s voto negativo need to magnate‐download all of them. Many are already acceso your and thus, will load much faster.

Here’s what Google says about browser caching:

HTTP caching can speed up your page load time acceso repeat visits.

When a browser requests a resource, the server providing the resource can tell the browser how long it should temporarily store “cache” the resource. For any subsequent request for that resource, the browser uses its local copy, rather than going to the rete televisiva privata to get it.

You may even see this warning durante Google PageSpeed Insights if your website could benefit from browser caching:

browser caching

So how do you enable browser caching for your images?

A causa di WordPress, it’s pretty straightforward. Just install a plugin like W3 Total Cache. That will enable browser caching by default and add the required modifications to your .htaccess file.

For ‐WordPress users, you will need to add this code to your .htaccess file manually:

<IfModule mod_expires.c>
ExpiresActive Acceso
# Images
ExpiresByType image/jpg "access 1 year"
ExpiresByType image/jpeg "access 1 year"
ExpiresByType image/gif "access 1 year"
ExpiresByType image/png "access 1 year"

You can change the “1 year” part to “1 month,” “1 week,” “1 day,” “1 hour,” etc. Still, these settings should work well for most sites. These are also the values that W3 Total Cache uses by default.

Read more about browser caching and how it works here.

IMPORTANT NOTE. Do check that this code is compatible with your server before implementation. .htaccess files can be quite a hassle at times.

Most websites serve all of their files (including images) from a single server durante a single location.

If we assume that your web server durante the UK, then your images don’t have to travel far when someone from the UK visits your website. However, it’s a different story for your US visitors. Images have to travel much further to reach them. That decreases the speed at which your website loads.

Content Delivery Networks (CDNs) solve this problem by caching your files across a global rete televisiva privata of servers. Now, when someone visits your website, the images will be loaded from the server closest to them.

Here’s a cool GIF from CloudFlare which depicts this process perfectly:


There are lots of CDNs out there. Here are just a few of them:

If you’magnate using WordPress, setting up a CDN is easy. Sign up for your chosen CDN, follow the instructions, then use a plugin like W3 Total Cache, CDN Enabler  WP Rocket to enable the CDN acceso your site. It’s that simple.

Still, it’s worth noting that your CDN will have a URL like

That isn’t great for SEO for the following reasons:

  1. Your images are effectively hosted acceso a separate domain. If someone chooses to embed one of your images and link to you, there’s a chance they will link to the CDN instead. That means you out acceso a link.
  2. It can cause problems if you wish to change CDN provider durante the future. You will have to change ( redirect) all of your image URLs, etc.

Here’s John Mueller’s advice when it comes to CDNs:

For that reason, I would recommend setting up a CNAME . Think of this as an alias that can be used instead of the ugly URL that gets assigned to you by the CDN provider. So instead of, your CDN can be 

Read this guide to learn how to set this up (and everything you need to know about CDNs durante general).

vantaggio tip

Image CDNs are also a thing.

Google recommends two of these durante their official documentation: Cloudinary and imgix.

The interesting thing about image CDNs is that they help to automate the process of image optimization. This is something that Google recommends and, honestly, if you have a personalità website, it’s a good dottrina.

Such services are not usually free, but they can save a lot of time.

Bonus tip: Recover “link equity” from image backlinks

Infographics. GIFs. Charts. These are all linkable assets that often get embedded acceso other websites.

Here’s an example:

embedded image 1

This is an image from our featured snippets study embedded durante someone else’s blog post.

Normally, people link back to the image source when doing this, but that’s not always the case. Sometimes people don’t link at all, and other times they link directly to the image (e.g.,

That’s exactly what this site did.

link to image 1

Unfortunately, this backlink is effectively wasted because voto negativo PageRank is transferred to the page itself. Nor is it able to “flow” around our site.

You can recover the “link equity” from these backlinks by reaching out to linkers with a quick:

Hey [NAME], saw that you used my pic. Rather than linking to the image, can you link to the original source?

It’s quick, easy, and conversion rates are often sky high.

How do you find such backlinks? Simple. Go to:

Site Explorer > enter your domain > select “domain/*” mode > Backlinks > search for .jpg durante “URLs of backlinks”

backlinks jpg in url

Reach out and try to convert any worthwhile ones.

You can repeat this process by searching for .png and .gif images too.

If you’magnate using a CDN, you can also find people linking to the images hosted acceso your CDN subdomain.

Site Explorer > enter CDN subdomain > select “prefix” mode

backlinks ahrefs backlinko cdn 1

The screenshot above shows the link profile for—the CDN Brian Dean uses for There are 2,300+ backlinks from 158 referring domains (i.e., unique websites).

A causa di other words, 157 websites (one of them is itself) link to images and other files hosted acceso the CDN as opposed to the site itself.

That’s 157 link opportunities.

Read more about similar backlink building strategies durante our full guide to link reclamation.

Final thoughts

Image SEO is a complex topic. Google has tons of documentation acceso the matter. Their page about automating image optimization runs more than 15K words.

For that reason, it’s important to note that I haven’t covered absolutely everything durante this article. That would be impossible. You can read Google’s documentation if you want to know the lot (and have a few weeks to spare). This article purposely focuses acceso the ‘personalità’ elements that I believe will have the most substantial positive SEO impact.

Keep durante mind that you should also make an effort to ensure that your images are high‐quality and contribute to a great user experience. That means staying clear of low‐quality rimanenza photos, making product images expandable, and so forth.