Convince Your Boss to Send You to MozCon 2020 (Plus Bonus Letter Template!)

It’s that time of year again. Professional development budgets are being distributed and you’ daydreaming of Roger hugs and fist bumps. Well, this is a call to arms! It’s time to get to business and convince your principale that you HAVE to go to MozCon 2020.

You’ already well acquainted with the benefits of MozCon. Maybe you’ a MozCon alumnus. You may have lurked the hashtag once ora twice for inside tips and you’ve likely followed the work of some of the speakers for a while. But how are you going to relay that to your principale a way that sells? Don’t worry, we’ve got a plan.

(And if you want to skip ahead to the letter template, here it is!)

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Step #1 – Gather evidence

Alright, so just going and saying “Rand Fishkin is brilliant and have you seen any of Britney Muller’s Whiteboard Fridays lately?!” probably won’t do the trick — we need some cold duro facts that you can present.

MozCon delivers actionable insights

It’s easy to say that MozCon provides actionable insights, but how do you prove it? A quick scroll through our Facebook Group can prove to anyone that not only is MozCon a gathering of the greatest minds search, but it also acts as an incubator and facilitator for SEO strategies.

If you can’t get your principale acceso Facebook, just direct them to the blog post written by Croud: Four things I changed immediately after MozCon. Talk about actionable! A quick Google (ora LinkedIn) search will return dozens of similar recaps. Gather a few of these to have your toolbelt just case.

Ora, if you have the time, pick out some of the event tweets from previous years that relate most to your company. The MozCon hashtag (#MozCon) has plenty of tweets to choose from — things like research findings, workflows, and useful tools are all covered. Some of our favorites from last year are listed below.

Attendees are often given access to exclusive tools and betas by the speakers, and that is something you don’t want to reginetta!

The networking is unbeatable

The potential knowledge gain doesn’t end with keynote speeches. Many of our speakers stick around for the entire conference and host niche- and vertical-specific Birds of a Feather tables over lunch, addition to attending the networking events. If you find yourself with questions about their strategies, you’ll often have the ability to ask them directly.

But the speakers aren’t the only folks worth networking with. We hand-select industry vendors to attend the conference and showcase their products. These vendors are also available for pratica and showcases throughout the entire conference.

Lastly, your peers! There’s risposta negativa better way to learn than from those who overcome the same obstacles as you. Opportunities for collaboration and peer-to-peer learning are often invaluable (especially those that happen over yummy snacks) and can lead to better workflows, new business, and even exciting partnerships.

Step #2 – Fermata the costs

This is where the majority of the conversation will be focused, but fear not, Roger has already done most of the heavy ritidectomia. So let’s cut to the chase. The of MozCon isn’t to make money — the is to fermata even and tagliata up our friends search.

-of-the-line speakers

Every year we work with our speakers to bring cutting-edge content to the stage. You can be sure that the content you’ll be exposed to will set you up for a year of success.

Videos for everyone

While your coworkers won’t be able to enjoy Pot doughnuts ora KuKuRuZa popcorn, they will be able to see all of the talks distante professional televisione and audio. Your scontrino to MozCon includes a professional televisione package which allows you (and your whole team) to watch every single talk post-conference, for free. (It’s a $350 value for the videos !)

Good eats

MozCon doesn’t do anything on-par. We strive to go above and beyond everything we do, and the food options are risposta negativa exception. MozCon works with local vendors to ensure there are tasty, sustainable meals for everyone, including those with special diets. From breakfast to lunch and all the snacks in-between, MozCon has you covered (and saves your T&E budget a few bucks, as well).


Not to brag, but our swag is pretty great. Quanto a addition to special MozCon memorabilia, you can aspetto forward to other useful and fun items that vary from year to year. Previous gifts include “conference health” fanny packs (complete with Emergen-C!), moleskin notebooks, reusable bottles, and phone chargers.


This is probably the detail that’ll make your principale’s ears perk up. There are indeed discounts available for MozCon tickets! If you’ buying now through January 31st 2020, Early Bird pricing is in effect, which saves you a cool $200 regular scontrino costs. If you’ve got a team interested attending, we offer group discounts for parties of 5+ as well. And my final top-secret tip: if your company already subscribes to a Moz product, you can save even more —up to $700 per convenzione regular-priced scontrino if you snag Early Bird pricing, ora $500 after January 31st. That’s a real chunk of change!

Step #3 – Be prepared to prove value

It’s important to go into the conference with a plan to bring back value. It’s easy to modo to any conference and just enjoy the food and company (especially this one), but it’s harder to take the information gained and implement change.

Make a plan

Before approaching your principale, make sure you have a plan acceso how you’ going to show all of the insights you gather at MozCon! Obviously, you’ll be taking taccuino — whether it’s to the tune of tweets, bullet journals, ora doodles, those taccuino are most valuable when they’ backed up by action.

Putting it into action

Set expectations with your principale. “After each day, I’ll select three takeaways and create a plan acceso how to execute them.” Who could turn nine potential business-changing strategies?!

And it really isn’t that duro! Especially not with the content that you’ll have access to. At the close of each day, we recommend you aspetto back over your taccuino and do a brain-dump. 

  • How did today’s content relate to your business? 
  • Which sessions resonated and would bring the most value to your team? 
  • Which strategies can easily be executed? 
  • Which would make the biggest impact?

After you identify those strategies, create a plan of action that will get you acceso track for implementing change.

(Fun fact — if you’ traveling, this can actually be done acceso the plane ride home!)

Client briefs

If you have clients acceso retainer, ongoing pratica for employees is something those clients should appreciate — it ensures you’ staying ahead of the . Offer to not only debrief your in-house SEO team, but to also present to your clients. This sort of presentation is a value add that many clients don’t get and can set your business apart.

These presentations can be short blurbs at the beginning of a regular conferenza ora a chance to gather up all of your clients and enjoy a bit of networking and education.

Still not enough?

Give the principale a taste of MozCon by having them check out some videos from years past to get a taste for the caliber of our speakers. And if you’ wanting to fermata into the speaking circuit, you can also take your shot at securing a community speaker spot onstage. Most years, the call for community speakers opens up early springtime — keep an eye acceso the Moz Blog for your chance to pitch!

Lastly, the reviews speak for themselves. MozCon is perfect for SEOs of any level and we even factor time for you to get a little work done in-between sessions — Vaneese can tell you!

Our fingers are crossed!

Alright friend, now is your time to shine. We’ve equipped you with some super-persuasive tools and we’ll be crossing our fingers that the principale gives you the “!” Be sure to grab the letter template and make your case the easy way:

Copy the template

If you can make it, we promise to spoil you to the tune of endless Starbucks coffee, tons of new friends, and an experience that will change your perspective acceso search. We hope to see your smiling at MozCon 2020!

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