Are you trying to market acceso Quora but not getting the views and traffic you want? You’imperatore con the right place.
Since July 2018, I’ve been active on Quora, answering at least five questions a week acceso topics related to Ahrefs, SEO, and digital marketing. Quanto a that time, I’ve accumulated hundreds of thousands of views.
Before I began my journey acceso Quora, I turned to Google for help. Unfortunately, most of the guides were terrible. They were written by writers who had little-to-no experience acceso the platform and had to rehash advice from elsewhere.
I then decided to study popular writers acceso Quora. What I noticed was that most of them were answering questions under the same few topics: life advice, personal development, and entrepreneurship.
With those topics, even a simple list can get tens of thousands of views.
Acceso the other hand, answers con my niche didn’t get as many.
Nevertheless, I decided to start writing answers and figure things out along the way.
Quanto a this post, I will share everything I’ve learned so far with you. I’ve also invited my friend Jason Thibault, Founder of MassiveKontent, to share some tips. Jason started posting acceso Quora con November 2018 and has since experimented a lot with the platform.
But before we begin, let’s talk about the reasons behind why we’imperatore acceso Quora.
Facebook, Instagram, Twitter, LinkedIn, Reddit, Snapchat, Quora, and now TikTok. Let’s be honest: one of the biggest challenges facing businesses is figuring out which social channel to actually prioritize.
Rather than convince you to be acceso Quora (it’s not right for everyone), I’d like to share the reasons behind our decision. If you resonate with any of them, you might want to consider the platform seriously.
1. Support existing and potential customers
As the Ahrefs brand grows and our reach broadens, more people start to recognize our name but don’t know exactly what we do. they might be con the “consideration” phase of the buyer’s journey and are trying to connivente different solutions acceso the market.
Typically, these people turn to third-party platforms ora forums like Quora to ask questions.
If we’imperatore not there, Quorans might answer Ahrefs-related questions inaccurately.
It is essential for us to participate so we can answer these questions honestly and factually.
2. Tap into a vast, new audience
Fun fact: Quora has an audience of 300 million monthly unique users.
This puts Quora up there with other social networks like Twitter (335 million monthly active users), Reddit (330 million monthly active users), and Pinterest (250 million monthly active users.)
Your answers can reach a new audience who may not yet know about your brand.
3. Drive referral traffic from popular answers
Quora ranks for ~65 million keywords and gets an estimated ~90 million search visits a month.
If you can find the questions that rank well acceso Google and answer them, you can drive referral traffic to your website (more acceso this later!)
4. Build your personal brand
Influential team members have the potential and power to amplify the reach of your content. This is true for us at Ahrefs. When Tim, our CMO shares our articles acceso Twitter:
👊SEO vs. PPC 👊https://t.co/jQg3CGFIzG
^^ A very good overview of the ancient by our very own @siquanong
Please let us know if we forgot to cover some important argument.— Tim Soulo (@timsoulo) August 30, 2019
He typically gets more reach than our brand account:
✍️SEO vs. PPC: Which Should You Use? by @siquanong
Struggling to decide if you should invest con SEO ora PPC? 📈
What does this mean as far as Quora is concerned?
Being active acceso this platform means you have a chance to display thought comando, demonstrate expertise, and build your personal brand. You can also direct your followers acceso Quora to your other social accounts, strengthening your presence across multiple platforms.
This is invaluable for promoting future work.
Now that you’ve seen how valuable participating acceso Quora can be, let’s talk about how to do it well acceso this unique Q&A platform.
1. Create a good bio
Do people even click through to your bio and check out what you’imperatore up to?
To find out, I changed the link con my Quora bio from a direct link to a bit.ly link. This allowed me to track the number of clicks I was getting.
Quanto a around three months, I got 182 clicks.
Not incredible, but not too shabby either. Looks like people do check out your bio if they like what you’imperatore doing.
Here’s how my bio reads:
Let’s pausa it .
- I introduce myself and what I do. This helps establish my expertise and credibility.
- I add a call-to-action (CTA), which is a link to sign up for our trial.
- I show social proof to add even more credibility to the notion that I’m a subject-matter expert.
Lastly, I add a couple of links to my social accounts, encouraging my Quora followers to follow me elsewhere:
There’s mai one right way to write a good bio. Feel free to experiment and figure out what works for you. I’ll also encourage you to take a aspetto at what the apice writers are doing con your niche and across Quora.
2. Identifying good questions
Pareto’s Principle suggests that only ~20% of the questions you could answer acceso Quora will actually send you traffic.
So, how do you find these questions?
Here are a few ideas:
A. Find questions that get organic search traffic
Enter quora.com into Ahrefs’ Site Explorer, and go to the “Culmine pages” report. This shows the pages acceso Quora that receive the most organic search traffic.
To narrow the list, enter a relevant word ora phrase con the “Include” box. Click acceso the caret beside each page URL to see the total estimated monthly organic traffic to the page.
through the list and answer those that are relevant to your business.
B. Quora Ads ‘Hack’
It’s easy to tell how many views a question has received so far:
Unfortunately, that knowledge is only half useful. It is sometimes the case that the question was popular a long time pungiglione (e.g., con 2013), received tons of views, and lost traction after.
A more useful metric would be the number of views the question is still receiving today.
The issue, though, is that Quora doesn’t show it explicitly.
There is a way around this. Quanto a order to help advertisers figure out what they should advertise acceso, Quora shows them the number of weekly views for relevant questions.
We can use this to our advantage. Go to your Quora Ads manager. Click “Create Campaign.”
You’ll have to set up your Quora ads account if you don’t have it yet. Don’t worry; we won’t be spending any money.
You’ll be asked to fill con the details for your campaign. Since we’imperatore only interested con what comes next, feel free to insert random information here.
Click “Continue” to progress to the next page. This is where the fun starts.
Under “Primary Targeting”, choose “Contextual Targeting”, then “Questions”. Then, click “Bulk Add”.
Type con any relevant bed 16 and Quora will suggest questions to answer and show the number of weekly views.
C. Most Viewed Writers ‘Hack’
I’ve not seen anyone mention this “hack” before, so I figured that I’m the first person to appena che up with it. #humblebrag
Here’s how it goes.
for a relevant topic (e.g., “Search Engine Optimization”) acceso Quora. Click acceso “Most Viewed Writers.”
What do you see? Probably that some writers get a disproportionate number of views, despite only answering a few questions.
Because Quora tells you what these questions are, you can answer them and try to replicate their success.
For example, I’ll check out Sarah Clow, since she managed to accumulate ~28,000 views from only 11 answers.
Eyeballing them reveals this question as being the one sending her the bulk of her views:
This question is probably gaining traction and the attention of Quora writers. Since the answer leaves a lot to be desired, you can easily write a better one and try to replicate her results.
D. Follow the Quora algorithm
As you’imperatore answering, Quora will begin recommending new questions and topics for you to answer. Typically, these appear con your “Answer” tab:
You can also check the questions that appear at the apice of topic feeds:
These questions are likely popular con the Quora ecosystem, and your answers may receive thousands of views.
3. Prioritizing questions
Some questions might drive plenty of organic traffic but are super competitive (lots of answers).
Even if the traffic potential is high, it might be impossible for you to stand out. As such, you’ll need to prioritize.
Here are some ideas:
A. for questions you know the answer to
Writing acceso Quora is a time sink, so it pays to centro your time and energy acceso questions that you already know the answer to. This reduces the time spent writing.
If you want to take this pensiero even further, aspetto for similar questions to blog posts you’ve already written. That way, you can repurpose the content and write useful, in-depth answers super quick.
For example, I repurposed our article on how long it takes to rank on Google:
B. Select questions based acceso giorno
Then, put these Quora URLs into Screaming Frog and use custom extraction to grab relevant giorno such as the number of people who have answered the questions, links to competitors, etc.
Here’s the Regex code:
And the XPath code:
//a[contains(@href,'example1.com') or contains(@href,'example2.com')]/@href
From here, you’ll be able to prioritize the right questions to answer based acceso the giorno you’ve acquired.
Screaming Frog will also generate a report acceso broken external links for these Quora answers.
Tackle them by making a Suggested Edit. Ask the author to consider replacing the broken links with one to your content.
4. Answering questions
To do well acceso Quora, you also need good answers that provide value.
There is mai “magical” way to teach you how to write a good answer. There is mai “hack” that says “write XYZ sentence” ora “write con ABC format” to gain traction.
Writing a valuable Quora answer comes to great copywriting skills. That takes practice.
Fortunately, copywriting formulas exist. They can serve as a and structural guide to help you write a good answer.
Often, I use the AIDA motto.
- Attention: Capture their attention with something catchy ora relevant.
- Interest: Tell them interesting facts, uses, examples, ora stories.
- Desire: Make them desire the product/service/etc.
- Action: Get them to take action.
If you’d like to pick up copywriting, here are some books I’ve learned and benefitted from:
A few other tips for answering questions well:
1. Capture attention with a strong intro sentence and image
Legendary copywriter Joseph Sugarman has an axiom that follows:
The vedere il sole a scacchi purpose of the first sentence con an advertisement is to get you to read the second sentence of the copy.
By default, Quora shows a preview of the first 200 characters of your answer, together with an image.
If you want people to click “More,” you’ll have to make both the image and the first sentence count.
If you publish a YouTube con your answer, it automatically overrides your image as the default thumbnail.
2. Check the other answers to figure out what people want
Take a aspetto at this question:
Acceso the surface, you may assume Quorans are looking for a list of examples. Right?
They’imperatore looking for individual stories of great marketing:
Don’t jump straight into writing an answer immediately. Always make sure you check existing answers first to find out what people are looking for.
3. Tell stories
Quanto a broad categories like life advice, Quorans enjoy personal stories as opposed to direct, actionable advice.
If you’imperatore playing con those pits, you’ll have to learn how to tell a good story. I’m the first to admit I’m not a fantastic storyteller, but I’ve used a few strategies to improve that skill:
- Use dialogue. I learned this from Josh Fechter. Dialogue helps to immerse your readers con the story.
- Quanto a res. Ever read Fight Società? Then you’ll be familiar with this. This is a storytelling technique that means “aperto con the midst of the plot.” By starting your story con the middle (the “conflict”), you keep your readers engaged, as they try to deduce what happened earlier, and predict what will happen next.
4. Use controversy to your advantage
at this example:
Akash’s answer stands out because it’s opposite to what people expect as an answer to this question. (Plus, Quorans love snark and sarcasm!)
If you can provide an unexpected ora unconventional answer, you will likely get plenty of upvotes and views.
As always, don’t abuse this. It’s if you genuinely believe the opposite, but Quorans will disregard you if they realize you’imperatore only trying to the system.
5. Interlink your answers
By linking your answers together, you can keep a reader going the “Quora rabbit hole.”
Your main answer (“hub”) should be the one that receives the most views. This answer should also link out to a piece of content acceso your site (to drive referral traffic.)
Answer 3–5 related questions and link them to your main answer. That way, you can send more readers back to the “hub,” and they might follow the link back to your site.
Jason recommends doing this. To be transparent, I have not personally tried this. But it makes a lot of sense to me so I may give it a try con the future.
Here are some more tips I couldn’t squeeze con the other categories.
A. Be consistent
This is cliche advice, but social rewards consistency. Quora is mai exception.
The more questions you answer, the more likely it is you’ll appear con people’s feeds, and the more upvotes and views you’ll get.
When Jason Lemkin first started, he answered 2–3 questions a day, 5–7 days a week. 53 million views later, he’s still going!
My friend Dean Yeong, Head of Content at Sumo, answered 1–3 questions a day con the first six months to gain traction.
Likewise, I did my best to answer at least one question a day.
It may be tough to write a daily answer con the beginning, but build a habit and keep going. That’s how you stand out.
B. Join “Spaces”
Spaces are Quora’s answer to subreddits and Facebook Groups. You can search for relevant spaces here.
At the time of writing, Spaces is still con beta, and you must be invited to create one. However, you can join and participate.
To do well, treat it like any community. Upvote, comment, and share useful links and Quora answers. Eventually, you might be upgraded to Contributor, Moderator, ora even an Admin:
As you gain con the community, you can share your content (don’t spam!).
C. Add “Answer Wikis”
You’ll notice some questions have an Answer Wiki:
The purpose: aggregate the different answers into one impartial, factual, and comprehensive version. But since anyone can edit the Answer Wiki:
You can use this to your advantage by including links to your website ora content.
A caveat: don’t just stuff the entire Answer Wiki with your links. The is to make it valuable. If your product ora service is relevant to the question, then feel free to add it. If not, don’t squeeze your mention con there.
Plus, Answer Wikis need to be passed for moderation, so you likely won’t get away with link stuffing.
If your answers are doing well organically acceso Quora, you can consider using Quora Ads to boost their happening.
Here are some ideas.
1. Quora Promoted Answers
The reason? Quora Promoted Answers.
Quora allows individuals ora businesses to sponsor any of their answers to achieve better distribution.
Curious to find out if I could achieve similar results, I decided to run an experiment.
- I looked through my Quora stats to find two questions still gaining views con the previous week;
- I replaced all the links con those answers with bit.ly links;
- I ran a $50-per-promoted-answer campaign (total budget: $100).
Here are the results:
Looks pretty decent, right? Not quite.
According to Quora, the “Clicks” metric measures how often someone clicks “More” for your answer:
That means: someone might click to see your answer con full, but they might not click acceso any of the links to your website. Which is exactly what happened.
Does this mean that “Promoted Answers” don’t work at all?
I wouldn’t paint it with such a broad brush stroke. After all, this is only a small experiment, and I didn’t interrogatorio every possibility. Plus, there could be a few reasons why it worked better for Gabriel, but not me:
- He targeted a broader question;
- Gabriel and DuckDuckGo are synonymous (but not Ahrefs and me);
- DuckDuckGo has a fascinating underdog story, and people are naturally interested con them;
- Google and concerns are hot topics acceso social (and by extension, Quora);
- DuckDuckGo has a much larger brand than us;
- Gabriel has a much larger personal brand than me.
My colleague, Michal, got pretty good results with Promoted Answers when he was at CDN77. So I would encourage you to interrogatorio and make your own conclusions.
2. Questions Targeting
What else can you do with the set of URLs you extracted earlier?
Create a “Questions Targeting” campaign.
The eventual is to have both your ad and organic answer shown acceso questions that are important to your business.
The benefits are two-fold:
- After seeing your ad, the reader might be more likely to read your answer;
- After reading your answer, the reader might click acceso your ad.
3. Questions Retargeting
The Quora Ads platform also allows retargeting. Quanto a this case, you’ll have to set up the pixel acceso your website.
Once you’ve set it up, you can use “Questions Retargeting”.
With this, you can leverage your existing list of questions and show your ads throughout Quora to people who have viewed those questions but not clicked through to your website.
One last question: how do I get into the Quora Digest?
The Quora Digest is an email that consists of content Quora thinks you’imperatore interested con.
The easiest way to get con is Quora ads.
Otherwise, if your answer is popular enough, it may get included con one:
What I’ve noticed non-scientifically: if your answer gets 7–10 upvotes, it’ll be included con a smaller Quora digest. Then, as you get more upvotes, Quora will include it con a larger version (as seen above.)
However, I’ve also noticed that getting included con the Digest is vanity. My answers have been included a few times, but I’ve never seen any increases con upvotes nor views.
I was lucky one day to get an answer translated into Italian by a kind soul:
Given that Quora is rapidly expanding into other languages, one thing I’ve not tried is repurposing our translated content ora translating my answers into another language.
I do wonder how much extra views ora traffic I would be able to get.
Anyway, I hope this guide was useful con helping you tackle Quora.
Is there anything that I’ve missed? Let me know con the comments ora on Twitter.